Citrus, Banana and Other Fruit Growing in Australia Industry Market Research Report Now Updated by IBISWorld

The Citrus, Banana and Other Fruit Growing industry in Australia has struggled to cope with adverse weather conditions over the past five years. Industry revenue has grown marginally over the past five years due to the devastating consequences of the millennium drought, tropical cyclones and record flooding across Australia's eastern states. Fortunately, the industry's diverse product range, Australia's strategic geographic position and counter-seasonal advantage were able to prevent the industry from an overall decline over the five years through 2011-12. For these reasons, industry research firm IBISWorld has updated its report on the Citrus, Banana and Other Fruit Growing industry in Australia.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
IBISWorld Market Research

IBISWorld Market Research

The industry rebounded quickly after the spate of natural disasters in 2010-11

Melbourne, Australia (PRWEB) June 03, 2012

The Citrus, Banana and Other Fruit Growing industry in Australia has struggled to cope with adverse weather conditions over the past five years. Industry revenue has grown at an annualised 0.7% over the past five years due to the devastating consequences of the millennium drought, Tropical Cyclones Larry (2006) and Yasi (2011), and record flooding across Australia's eastern states (2010-11). Fortunately, the industry's diverse product range, Australia's geographic position and counter-seasonal advantage were able to prevent the industry from an overall decline over the five years through 2011-12. The industry rebounded quickly after the spate of natural disasters in 2010-11. According to IBISWorld industry analyst Suzannah Rowley, “Many farmers were able to replant crops shortly after the wet weather, and bananas from cyclone hit areas began to trickle back onto supermarket shelves just six months after the industry was hit by Cyclone Yasi”. The industry also benefitted from the rise in overall fruit consumption in Australia over the past five years. These factors, combined with improved growing conditions, greater water availability and increased production, are expected to boost revenue by 10.0% in 2011-12 to total $2.12 billion.

The industry is expected to flourish over the next five years to 2016-17. Forecast factors contributing to growth are stable demand for industry products on domestic and global markets, an increase in fruit consumption expenditure, greater water availability, increasing production and growth opportunities stemming from the increasing popularity of premium organic produce. Rowley adds, “The major impediments to growth over the next five years are projected to be the risk of competing with low cost foreign imports given Australia's obligations under World Trade Organization rules and the possibility of further extreme weather patterns given the possible onset of climate change”.

The Citrus, Banana and Other Fruit Growing industry has a low level of market share concentration compared with other sectors of the Australian economy. Like most horticultural industries, fruit growing comprises many small-size participants although concentration does vary. Chiquita dominates the blueberry segment and is also one of Australia's largest banana growers. The almond segment is dominated by Select Harvests. However, most segments comprise a large number of small operators. The presence of many low-value establishments is partly explained by the small tracts of land required for fruit growing. Average farm and orchard sizes are increasing as rising input costs and lower returns erode profitability for small operators. The move towards large-scale production should see more corporate players enter the industry in future years.

For more information, visit IBISWorld’s Citrus, Banana and Other Fruit Growing report in Australia industry page.

Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau

IBISWorld industry Report Key Topics

This industry includes farmers that grow bananas, pineapples, citrus fruit, tree nuts and other fruit.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.


Contact