New York, NY (MMA Forum) and Pleasanton, CA (PRWEB) June 12, 2012
FunMobility Inc. (http://www.funmobility.com), a pioneer in the art and science of mobile engagement, announced today from the Mobile Marketing Association (MMA) Forum in New York the commercial availability of the AppWidget Mobile Engagement Platform, an integrated SaaS mobile marketing suite designed to boost user engagement and enable true mobile relationship management. This new platform is the first of its kind to empower marketers and developers to rapidly launch end-to-end mobile strategies from one place.
AppWidgets (TM) provide the power to send rich content and promotions via standard push alerts, segment and target users, analyze results, and optimize the user engagement loop, all in real-time. AppWidgets are cloud-based, HTML5 plug-ins that easily and instantly improve the performance of any native iOS or Android app. AppWidgets can also be deployed as mobile web campaigns to reach users directly without the friction point of an app store download. Brands and developers can now quickly configure, release, and tune on-the-fly new features and functionality for more compelling and customizable user experiences.
“Mobile consumers today are bombarded by endless distractions in an ocean of digital noise. We created AppWidgets to capture and extend user attention via easily deployed, content-rich mobile marketing solutions,” said Adam Lavine, CEO of FunMobility. “The AppWidget Platform widens the availability of next-generation mobile engagement to any business looking to better connect with mobile audiences in more actionable and meaningful ways.”
FunMobility's scalable and hosted AppWidget service provides marketers and developers with a centralized, integrated marketing engine from which to swiftly deploy and manage cost-efficient promotional campaigns. Benefits and features of the AppWidget Platform include:
“We listened to what our customers were asking for in mobile marketing solutions,” continued Lavine. “The AppWidget Platform is the result of FunMobility's 10 years of experience building hundreds of successful mobile applications. AppWidgets’ HTML5 foundation harnesses the true power of mobile through high-quality, real-time mobile engagement, and will enable marketers and developers to connect with their audiences anytime, anywhere.”
The AppWidget web portal is a one–stop, integrated set of tools that allows users to configure, deploy and measure push campaigns and mobile promotions for continual, real-time performance tuning and tracking. This iterative process can significantly increase ROI for mobile initiatives and extend overall customer lifetime value. AppWidgets are currently divided into four main categories:
Pricing and Availability
The AppWidget Mobile Engagement Platform is currently available to enterprise customers and pricing can be obtained by requesting a free demo and consultation with a FunMobility Professional Services team member online at http://www.funmobility.com/professionalservices.
FunMobility representatives will be in attendance at the MMA Forum June 11 to June 13 in New York, and are available for meetings. To schedule a meeting or request more information, please email allison(at)funmobility.com. For more information please visit http://www.funmobility.com/appwidgets. Follow FunMobility on Twitter, Facebook, or visit http://www.funmobility.com to learn more about the company and products.
FunMobility is a mobile industry pioneer defining the art and science of mobile engagement. The company has over 10 years of experience building hundreds of successful mobile social applications for carriers and brands that have touched millions of users and generated billions of interactions. FunMobility customers include some of the world’s biggest companies, such as Verizon®, AT&T®, Disney®, Universal Music Group®, MTV®, Little and League® Baseball. FunMobility is leveraging their extensive mobile knowledge and expertise to give any business in the world the ability to deploy interactive and immersive mobile experiences. The foundation of the company's offerings is its cloud-based, HTML5 technologies that deliver custom and scalable mobile engagement solutions. FunMobility is headquartered in Pleasanton, California with offices in San Francisco, California and Baltimore, Maryland. For more information, please visit http://www.funmobility.com.