San Mateo, California (PRWEB) June 12, 2012
“The crowd is massive. It is unpredictable. It requires a strategic demographic. Choosing the Community Sourced Funding model is the difference between a failed start-up and a successful growth company,” states whitepaper co-author Joseph Barisonzi. “As more and more business owners eventually take advantage of the new crowdfunding legislation and access the crowd as a source of capital to grow their business, they will need to cut through the noise of the crowd and recognize that there is no need to be owned by just anyone, and everyone.”
The whitepaper, titled “Crowd Sourced Funding – Don’t just Crowdfund. Communityfund”, reveals that the cost and challenge of raising money from the crowd can be offset by properly conceptualizing the universe of prospective investors as a set of communities. Communities, as a collection of people with a common self-identification around a geography, demographic, or affinity, are the contexts in which a business operates. From the geographic communities that are home to employees, factories, retail locations, fulfillment centers–to the industries that a business may identify with, these communities are critical to understanding the potential and value of a prospective community funding campaign.
“The ideal investor will not be someone seeking their fortune. The ideal investor is someone who cares deeply about the cause of the business, the value of its product or the future of the entrepreneur. That’s the difference between a “crowdfunder” and a “communityfunder”. Defining who these prospective community investors are—is crucial to attracting and building a successful Community Sourced Funding campaign,” states co-author Scott Bachman. “Once you identify your community, you can choose a fundraising portal or platform that supports your connection to your targeted group of potential investors.”
CommunityLeader is a full service provider of business, investor and portal services in the emerging crowdfunding market. Community Sourced Funding was developed by CommunityLeader’s founders Joseph Barisonzi and Scott Bachman. Their community-based approach for business growth has delivered positive results for over two decades.
CommunityLeader provides three applications that together create the market’s first quality-based, compliance focused and community-centric ecosystem for crowdfunding:
To download free this free whitepaper on Community Sourced Funding visit: http://www.communityleader.com/whitepapers