Charleston, SC (PRWEB) July 11, 2012
TrueMores.com started from nothing to become one of the leading silk bedding retailers. Recently they took a very bold move to create a new, upgraded store. The new store is risky because they have to build it up from scratch, but it's perfectly suited for a deeper connection to their growing customer base. Currently the existing store located at TrueMores.com is not closing and they plan to keep it open.
SilkSheets.net offers the same high quality and amazing craftsmanship, but more options now. "I couldn't be more pleased. The total weight of my new silk cover on our bodies is just right, not too heavy, not too light. I love it!" says Barbara, one of their customers. They truly deliver the highest quality silk, but it was never the product itself that was the issue. Dan, the owner, was really struggling to build a social presence with his customers. His goal was to not just build a silk store but build a community around the idea of healthy living which he said sleeping on silk is just a part of.
"I currently have a blog, that I personally write on nearly daily, integrated into my new store platform. But more than that, I have a guide that helps my customers directly with buying silk." says Dan. Of course he states that customer service is his number one priority and he's always available, but this is going to separate his store from both small and big competitors. Customers will seek his store out because of the interaction and close tie in with all the social media sites.
Dan also plans on deeply integrating Pinterest into his store. He said that with the blog so closely related he can help create step-by-step instruction graphics that are related to design, bedding, sleep, and healthy living. His mission is so much more than just silk sheets, it's living a healthy, as organic, life as possible. It's his hope that SilkSheets.net and their blog will be the stepping stone to that bigger world.
SilkSheets.net is currently a silk bedding, pajamas, and silk scarf store. They are true experts in bedding and luxury bedding, especially silk. At this time they are only online, but this store will hopefully grow to be the leverage needed to build stores and eventually get into new types of fitness clothing as well. Be sure to check them out as silk is the perfect type of bedding for this hot summer weather.