Results for the campaign exceeded expectations with a 10.9% conversion rate
Dallas, TX (PRWEB) July 16, 2012
CINSAY announced today new ecommerce and ‘take action’ conversion rates for its patent-pending technology rose significantly for merchant’s promotion with a 10.9% in-player conversion rate. One of Dallas’ top eye care clinics, Key-Whitman Eye Center, launched a campaign with Cinsay offering 50% off LASIK procedures. The offer leveraged email, social media, and Google PPC. The special was accessible on the clinic’s Facebook page via CINSAY’s Smart Container™ technology. While viewing the special offer video, users were able to either pre-purchase the procedure or schedule an appointment for a consultation. The final results exceeded everyone’s expectations with over $67,000 in sales executed inside the Cinsay platform as well as dozens of appoints scheduled via the ‘Make an Appointment’ box. Previous to the campaign, internal analytics showed a conversion rate of 7.9% average for all of Cinsay’s managed and self-managed Smart Stores. The average industry rate for traditional ecommerce conversions is around 1.5%.
“These recent campaigns confirm what we already knew. Independent studies have all been pointing to the influence that video, mobile and social media have as they affect ecommerce performance in various positive ways. Cinsay provides customers a platform that stacks all those powerful conversion tactics into one solution,” said Christian Briggs, Founder and CEO of Cinsay. “Cinsay is the only technology like this out there and we have already greatly enhanced conversions for many other merchants doing online sales, donations and lead generation this year”, he added.
Cinsay’s patented and patent-pending solution uses video as the world’s first primary delivery solution with built-in features of ecommerce, donations, and lead generation. All of the Smart Store features are executed seamlessly inside the video player. Shoppers can now use their PayPal account at check out for an even simpler, secure purchase. The Smart Store is also embeddable and easily shared or forwarded via email or on sites like Facebook, twitter and LinkedIn. The player works on computers, tablets and other HTML5 mobile devices. The idea that ‘anywhere your video goes, so goes your store’ is just one of the Smart Stores’ many strategic advantages. Premium plus analytics go even deeper and offer customers the ability to refine and optimize their video commerce further increasing sales, donations and lead generation.
Since the beginning of the year, Cinsay has signed up over 2,000 new merchants in industries across the board of automotive, health & beauty, medical, retail, entertainment, music, professional services and nonprofits. The company’s recent publication of their “game changing” video commerce conversion studies has further increased wide interest and adoption of the technology.
Key-Whitman is already planning a new campaign with Cinsay in August to offer new clients another medical procedure. A case study outlining the specific results of these in addition to other client promotions can be researched at http://www.cinsay.com/successstories/
About Cinsay, Inc:
Cinsay has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses. Cinsay’s SaaS based technology enables anyone to sell products, capture donations, and generate leads all inside the patented Smart Store. Cinsay also manages end-to-end social media and blogger campaigns through its ten million plus blogger network. Customers are offered a complete turnkey business via merchant account services as well as an exclusive on-demand solution featuring dozens of personal, brandable products like t-shirts, caps, mugs and iPhone covers. Self-managed and managed customers benefit from Cinsay’s in-depth reporting tools and real-time statistical data. Cinsay’s embeddable platform is compatible with web and mobile HTML5 devices and is highly scalable via its enterprise-level hosting and distribution network. Forbes has named Cinsay as one of “America’s Most Promising Companies” and by eTail Conferences as a “Rising Star” in innovation for 2012.
About Smart Container™ Technology Conversion Rates:
The industry average for ecommerce conversions is around 1.5% for traditional, static-page shopping experiences. Video and social media are two factors, which have shown to influence buying behavior into higher conversion rates. The Cinsay Smart Container™ technology uses both video and social media as well as offering shoppers the ability to purchase ‘inside the video’. While many of Cinsay’s clients experience higher conversion rates, the company and the technology itself does not guarantee the same results for all users. The success of ecommerce and ‘take action’ conversions are influenced by many factors including: incentives, price, product, service, brand, audience, value, design and presentation of the promotion as well as outside market conditions and events.