(PRWEB) July 25, 2012
On July 23, 2012, Amazon CEO Jeff Bezos used the Amazon.com homepage to announce a tuition-credit program for employees of the company’s fulfillment centers, the program will pre-pay for up to 95% of the cost of courses for select areas of study, leading fishbat to analyze the potential impact.
In an unexpected move, Amazon announced tuition-credit program for those employed full-time at a fulfillment center for three or more years. Amazon will contribute up to $2,000 a year for four years, for a maximum contribution of $8,000. According to mashable, it will be open for those looking to obtain technical or vocational certifications, as well as associate degrees.
CEO Jeff Bezos made it clear that the program was for the benefit of the employees first and foremost. According to Bezos, Amazon’s “fulfillment center employees [make] 30% more than traditional physical retail store employees.” This tuition-credit program is an extension of their employee benefits. Additionally, the program will “fund education only in areas that are well-paying and in high demand according to sources like the U.S. Bureau of Labor Statistics,” but will do so “regardless of whether those skills are relevant to a career at Amazon.”
“In addition to helping further the education of its workforce, Amazon is also increasing morale and productivity within its fulfillment centers,” says Justin Maas, social media account manager at fishbat, a social media marketing agency. “Happier employees work more efficiently, so this program should be a benefit for everyone involved.”
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.