Online Marketing Firm, fishbat, analyzes Facebook’s First Earnings Call

Share Article

On July 26th,2012 Facebook hosted it’s first earnings call since their IPO. They announced that sponsored stories were earning Facebook over $1 million per day and are seeing more engagement than the other ads offered on Facebook’s advertising platform.

On July 31st, 2012, fishbat analyzed Facebook’s first earnings call which took place on July 26th, 2012. Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg, and CFO David Ebersman were on the call. The major talking point was the performance of the Facebook advertising platform. More than 80% of Facebook’s revenue in the second quarter was due to the Facebook ads platform.

With the success of the ads in place, the future plan for Facebook discussed by Zuckerberg was to make the ads more social. Sponsored stories are currently the most social ad offered by Facebook. Sponsored story ads are seeing more engagement than the standard ads displayed on the right side of a user’s screen and currently generate Facebook over $1 million a day.

Zuckerberg also acknowledged the lack of Instagram integration into Facebook. He made it clear by saying “there’s been no integration…There will be an update when that happens,” that Instagram will be a more featured part of Facebook in the future.

Sida Li, Social Media Director at Online Marketing Firm, fishbat, says, “Facebook’s first earnings call went as expected. I am interested to see what ideas they come up with to create more ‘social’ ads. The upcoming Instagram integration will also be interesting to see.”

Zuckerberg, Sandberg and Ebersman had each expressed disappointment in the performance of the IPO.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott Darrohn
Email >
Visit website