Hilversum (PRWEB) August 09, 2012
Newzoo has revealed statistics showing that the tween-girl gaming market is significant and growing rapidly. In the US, UK, and France, tween girls list gaming as their 3rd favorite pastime, just behind browsing the Internet and watching TV. Over a fourth of all time tween girls are online is spent gaming in those countries.
The Newzoo data correlates closely with the behavior Spil Games sees on GirlsgoGames, one of the most popular online gaming platforms in the world for tween girls according to comScore.
Spil Games‘ tween-girl gaming communities are growing exponentially, both in sheer volume of visitors and in time spent on the GirlsgoGames platform:
Peter Warman, CEO of Newzoo says, “The global tween gaming market has been underestimated for a long time. Despite this, gaming has become a favorite form of entertainment for these girls, and they’re responding strongly to gaming content that reflects their interests.”
Oscar Diele, Chief Marketing Officer from Spil Games says, “It’s great to read more and more fact-based evidence of the importance of gaming to the tween girl demographic. I think the lack of recognition in the past has a lot to do with the fact that tween-focused platforms like GirlsgoGames are really specific to the age-group—if you’re not a tween girl, you probably haven’t heard of them.”
About Spil Games
Spil Games' mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens and families. These platforms, which include GirlsgoGames (for girls between 8-12) are localized in 15 languages, and entertain more than 180 million monthly active users from around the world each month. These platforms host popular casual and social games which encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on mobile devices through browser-based and native application versions of the company’s targeted social-gaming platforms. For more information, please visit http://www.spilgames.com.