Cleveland, OH (PRWEB) August 14, 2012
Internet marketing plays a key role in any company's success...but how do Google updates affect that success rate? Google’s SVP of Engineering, Amit Singhal, announced on the company blog that Google will be taking a stance on copyright violations. According to a TechNewsWorld article released yesterday, the copyright enforcement will be based on removal notices sent in by copyright owners. Beyond this, websites with multiple copyright infringement complaints will be ranked lower on search engine results pages (SERPs). After the Panda and Penguin updates, which affect the algorithm Google uses to rank SERPs, internet marketers and business owners alike have questions regarding the new algorithm updates regarding copyrighting.
Because SERP rankings are so crucial to online marketing, many fear that new changes in Google search algorithms could devalue websites that are falsely accused of copyright infringement, or that there may be other complications. As the Penguin update had a strong impact on the way internet marketers view content creation for websites, some speculate that the copyright-related algorithm could have similar consequences. Any update that affects the rankings of websites should go on the radar for business owners everywhere, as it affects the visibility of their website.
For small business owners or entrepreneurs that currently run their own websites, create their own content, and do their own internet marketing, this could complicate matters. If accused of a copyright infringement, or if the content on the company’s website does not seem relative, Google may prohibit advertising for certain products and services. Much of this internet marketing and advertising is based on keywords, and the algorithm updates are affecting how some business’s websites rank for specific keywords that are relevant to their websites.
Because of the affect these updates have on internet marketing Cleveland based company RCBryan and Associates aims to both educate and assist clients with their internet marketing campaigns. Amongst its services include search engine optimization, which helps a company improve their rankings on search engine results pages. The launch of the new Google update has raised questions for many, so RCBryan and Associates is giving away free consultation calls. If companies are looking with assistance with their internet marketing campaigns, or if they have questions in regards to Google updates, they can contact RCBryan and Associates by visiting their website: http://www.rcbryan.com or calling 888-722-7926.