(PRWEB) September 02, 2012
The paid Twitter Alternative App.net has hits its $500,000 funding goal and Samuel Junghenn owner of Think Big Online says it’s a definite player in the social media space to watch in coming months.
App.net is raising funds to launch a twitter like service, which is paid for by the users. Rather than taking on advertisers to support the product, they will charge users a nominal fee to use the network.
The idea of this reversal from a free social network to a paid one, is to allow the network owners to focus on user experience.
When advertising funds a social network, the focus on development and usability is for the advertiser not the user. By eliminating advertising from the platform and taking fees from the users they social network can focus on the user experience.
Here’s what Dalton Caldwell the founder of App.net had to say "The reason why I'm so optimistic about a paid opportunity is that it aligns our incentives economically with users and developers," Caldwell said. "If we're selling a service, our customers are our users, and our job is to make our users happy. If we have a free, ad-supported service, our customers are advertisers and our job is to make advertisers happy."
“This is a unique idea, one that I think many of us in the online space has had, it will be interesting to see whether they can achieve the user levels required to make this profitable. If not I’d expect they’ll quickly switch to an advertiser model to further fund the business.”
“From a business owners perspective, we should be keeping an eye on the development of this test model. If it’s successful then obviously there are further business ideas we can spur from this and move forward with.” Says Samuel Junghenn owner of Think Big Online.