MassLive.com Launches New Smartphone Apps Covering UMass Football

Powered by The Republican, developed with Advance Digital and Verve Wireless

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UMass Football News app

Not only can you find exclusive coverage of the Minutemen from MassLive.com; but you will be able to follow users and Minutemen writers via twitter feeds and interact with Minutemen fans that are at the game in real time.

Springfield, MA (PRWEB) September 04, 2012

MassLive.com has launched new Android and iPhone smartphone apps covering UMass Minutemen Football News.

UMass Minutemen Football News Android apps and iPhone apps feature the latest news, stats, photos, and videos from Western Massachusetts’ leading news and information properties.

“We are excited to share a great app for our hometown team,” shared Paul Fritz, general manager, MassLive.com. “Not only can you find exclusive coverage of the Minutemen from MassLive.com; but you will be able to follow users and Minutemen writers via twitter feeds and interact with Minutemen fans that are at the game in real time.”

The apps are free for consumers to download and use. They provide live stats for the Minutemen and other NCAA Football teams, live Twitter updates from experts and fans, and a tool for fans to submit photos showing their team spirit.

The apps are available for download at no charge from Google Play and the iTunes App Store. They were developed and launched with Advance Digital and Verve Wireless to provide a unique and engaging smartphone app experience for the thousands of Minutemen football fans who visit MassLive.com.

PLEASE NOTE: These Apps are developed and published by Advance Digital Inc. and MassLive.com. The Apps are not endorsed, licensed or sponsored by The University of Massachusetts or National Collegiate Athletic Association.

Download the UMass Minutemen football app from Google Play.

Download the UMass Minutemen football app from the App Store.

About MassLive.com
MassLive.com, an affiliate of Advance Digital, Inc., is the leading local website for news and information throughout Western Massachusetts featuring the latest Western Massachusetts news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, MassLive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. MassLive.com is powered by The Republican.

About The Republican
The Republican was founded in 1824 and is the largest news gathering operation in Western Massachusetts. It also publishes El Pueblo Latino, the only Spanish language weekly in the area. In combination with MassLive.com, The Republican is the premier news and information source in its market in terms of penetration.

About Advance Digital
Advance Digital Inc., based in Jersey City, N.J., is a leading creator of digital news and information products that deliver multi-platform solutions for consumers and advertisers in markets across the United States, in partnership with local media companies affiliated with Advance Publications Inc. Embracing new ideas and innovation, Advance Digital is committed to providing engaging digital solutions that inform, connect, empower the communities we serve.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1,000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.


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