Familiarization “FAM” Tour Increases Travel to Villa del Palmar, Loreto

Villa del Palmar at the Islands of Loreto in Baja California Sur, Mexico, has partnered with Capstone Studios in Irvine, California and Interval International in Miami, Florida to promote Loreto as a tourist destination and increase bookings at the resort. Capstone and Interval collaborated on a May FAM tour to the resort, which netted a slew of positive articles in key travel and family publications and online travel sites, as well as 400% growth on Villa del Palmar, Loreto’s Facebook and other social media outlets.

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Irvine, CA (PRWEB) September 02, 2012

Villa del Palmar at the Islands of Loreto in Baja California Sur, Mexico, has partnered with Capstone Studios in Irvine, CA and Interval International in Miami, FL to promote Loreto as a tourist destination and increase bookings at the resort. Capstone and Interval collaborated on a May FAM tour to the resort, welcoming some of the travel industry’s premier writers to experience the resort and the historic town of Loreto, and enjoy a variety of recreational activities. The FAM tour has already shown its benefits by netting a slew of positive articles in key travel and family publications and online travel sites, as well as 400% growth on Villa del Palmar, Loreto’s Facebook and other social media outlets.

“Villa del Palmar Loreto is a spectacular vacation destination, and our goal was to create more awareness through a series of well-placed travel articles,” said Jo-Anne Redwood, Capstone Studios’ principal. “Authenticity is key, and we encourage journalists to write from their first-hand experiences.”

Villa del Palmar, Loreto is the newest of the Villa Group’s eight resorts in Mexico and Loreto is among the least known travel destinations among Americans and Canadians. The dozen journalists were graciously welcomed at the airport and over the next four days, they enjoyed a variety of resort amenities, local activities and attractions including a catamaran trip to the islands, kayaking, snorkeling, and a trip to the historic downtown and the San Javier Mission. The net result garnered a variety of informative and engaging articles, which has already had an impact on raising awareness and increasing bookings. Additionally, Capstone launched a monthly eNewsletter for Villa del Palmar, Loreto that has been well received with over 30% click through rates (CTR).

“We’re excited that Loreto was recently recognized as a Pueblo Magico and we’re confident that between our many travel articles and updates on the resort’s activities, Villa del Palmar, Loreto will become a sought-after destination,” Redwood noted.

Due to the success of the spring tour, a second FAM tour is planned for this fall. The resort will again welcome top writers from the travel industry, and build on the success of its outreach to travel writers and professionals.

“For resorts attempting to build a name and a loyal following among travelers, a well-organized FAM tour can be an effective tool in achieving this goal,” concluded Redwood. “But to be successful, resorts must plan well ahead; reach out to the right publications; communicate frequently with resort personnel and FAM guests; and do the necessary follow-up once the tour is complete.”

Founded in 1985, Capstone Studios, Inc. provides integrated brand marketing solutions for clients within the entertainment, hospitality, real estate and corporate industries in the United States, Latin America, and Asia. Jo-Anne Redwood serves as principal with partner John Dismukes who directs the entertainment division. Redwood and the Capstone team are leaders in developing lead generation strategies, identity design, interactive media and websites, sales collateral, advertising, and environmental graphics. Phone: (949) 949-888-9911. Website: http://www.capstonestudios.com.

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