Washington, D.C. (PRWEB) September 11, 2012
The first episode of a new web series, “Taste Test,” was launched today on the Internet, comparing Mitt Romney and President Obama’s policies. The “Candidate Taste Test” preview can be viewed at http://www.youtube.com/watch?v=dambfLmpEwY.
The campaign will include social media components, a large Facebook ad buy, Google ads, YouTube, Display ads and some cable ads. This will be part of an $8-10M social media campaign that rightchange.com will be running in key swing states for the 2012 cycle.
“Candidate Taste Test” offers the viewer a comedic relief to the intense political climate while informing voters of the difference in policies between the different Presidential candidates for this election. Obama has been criticized for not delivering on his promise to fix the economy and for pitting Americans against one another. This is all highlighted in the video.
Each “Candidate Taste Test” episode runs one to two minutes in length and will be produced as events of the day dictate. The series will hit on various issues affecting the American public as well as where President Obama and Mitt Romney stand on them, but provides these issues in a satirical fashion.
The episodes are produced by RightChange.com, an organization founded in August 2008 that is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.
“Right Change wanted to showcase the difference between Mitt Romney and President Obama. Romney is providing detailed plans for fixing our economy while Mr. Obama is providing speeches and vague goals,” said Steve Sanford, executive producer of Right Change. “We wanted to present this comparison to people in an entertaining way that will inform independent and conservative voters what they should expect of our current and future leaders.”
“Candidate Taste Test,” is timely to the American public given the fact that Obama made his acceptance speech to the DNC last night where he, yet again, failed to provide details on his plan to deliver on the promises he made in 2008. He asked Americans to give him a little more time to fix the economy despite the fact he promised to have it done in four years, said Sanford.
“RightChange will be releasing more episodes in the coming weeks explaining how President Obama has done a better job at giving us speeches than leading on policies that will grow our economy.”
To view other videos produced by Right Change visit dontbeadonkey.com for more details.
Sanford continued: “RightChange.com has built a powerful technology platform, assembled a super-creative group of content producers and has rapidly grown to more than 2,787,000 active Facebook followers in just a few months.”
About RightChange.com, Inc.
Founded in August 2008, RightChange.com, Inc., is committed to supporting policies and candidates dedicated to fiscal responsibility and a strong national security for the United States, while upholding the principles of freedom, competitiveness and entrepreneurial spirit of the American people.
RightChange is a new generation of conservative film, Hollywood, TV and technology professionals who are bringing a new approach to a predictable political methodology. Operating as both a 527 and a 501(c)4 organization, RightChange is illustrating just how significant and effective the use of cutting edge video content blended with social media web platforms, can penetrate voters with targeted and cost-effective relevant messaging. We use animation and non-traditional production techniques to provide independent and conservative voters with something more than the traditional political sound bite that is sometimes ignored.
RightChange.com, Inc. will continue to produce videos that engage the American people on the government agenda that is affecting key policy issues facing the entire country moving into and throughout the 2012 Presidential cycle.
press (at) rightchange (dot) com
ssanford (at) rightchange (dot) com