“Apricot Lane Boutiques are delighted to bring a fast-growing proven concept into the exciting airport retail world."
Las Vegas, NV (PRWEB) September 18, 2012
Announcing the on-time arrival of celebrity inspired fashions at McCarran International Airport, Terminal 3 as Apricot Lane Boutique (http://www.apricotlaneusa.com and Facebook under Apricot Lane) opened its doors this weekend. While Apricot Lane franchise boutiques can be found in over 30 states with close to 100 stores, this is both the first airport and Nevada location.
Apricot Lane grew out of CEO Ken Petersen’s previous franchising experience in home décor and collectibles. He and his business partners started thinking outside the box to fill a void they saw in the fashion industry.
“Across the fashion industry, there are tiny boutiques and giant national retail chains,” said Petersen. “Apricot Lane was designed to fill the niche in the middle by providing support for franchisees and operating as true boutiques with a completely flexible franchise system- two words you don’t usually hear together in franchising.”
The McCarran International Airport franchise is co-owned by local resident Charles Lonetti and his daughter Cindy who reside in the nearby area. They bring their passion for retail business and extensive knowledge of airport retail experience with them.
“There are very few female apparel focused brands in airports today” said Petersen. “The airport consumer is also evolving and we are seeing an equal split between male and female travelers. For these reasons, we hope to see the proven track record of Apricot Lane Boutiques continue at McCarran.”
Apricot Lane anticipates immediate success with this location and is already looking to move into more airports. Petersen anticipates that major airport concession groups who understand the unique airport operations and have established airport relationships, will see the unique shopping experience that can be brought to the traveler through Apricot Lane locations. Apricot Lane Boutique is set to open in the San Diego airport next year.
The Apricot Lane merchandise mix is broad and designed to appeal to women ranging in age from teens to fifties. Shoppers will find tops, premium denim, scarves, handbags, jewelry and accessories and very specialized gift items at a range of price points which will appeal to travelers looking for that last minute souvenir.
“The buzz is already flying around the airport from flight attendants and airport personnel who will receive special buying promotions throughout the year,” continued Petersen. “We’re flexible in the merchandise mix and we can reflect the demographics of the Las Vegas travel market. If you see it at the airport and love it – buy it. It won’t be there next time,” he said.
Apricot Lane takes on high fashion and makes it affordable, offering an impressive collection of branded apparel that strives to create the looks seen on the runway and in the current issues of national fashion magazines.
“Speaking from personal experience, Apricot Lane is the perfect place for husbands, boyfriends and fathers to pick up gifts for all the women in their lives” said Petersen. “It also suits the female traveler who forgot to pack a wardrobe staple or is just looking for something new and exciting to wear while in Vegas or heading on to her next destination.”
Petersen is excited about Apricot Lane’s arrival in Las Vegas and is already set to open another Nevada based Apricot Lane. “We’re delighted to bring a fast-growing proven concept into the exciting airport retail world."
Apricot Lane is part of the popular Country Visions, Inc. franchise, ranked consistently by Entrepreneur Magazine on their Top Franchise list. Each boutique is individually owned and operated and specializes in unique, one-of-a-kind items along with brand names known for their quality and fashionable style trends. For more information on the franchise, visit http://www.apricotlaneusa.com.