Cape Coral, FL (PRWEB) September 28, 2012
BB Direct, a data provider to the direct mail marketing industry, has recently completed updates to their Licensed Nursing Professionals data file. Boasting over 6.3 updated records of nurses at their home address, the file update comes at a time when the nursing profession is seeing great growth. According to the Bureau of Labor Statistics, the job outlook is expected to see an expansion of 26% by 2020. The average growth rate for all occupations is 14%. Historical database size has consistently followed the Bureau of Labor Statistics and is a good indicator of how this licensed professional database is trending.
The BB Direct Licensed Nursing Professionals database includes various license types. Currently the file is filterable by Registered Nurses (RN), Licensed Practical Nurses (LPN), Certified Nurse Assistant (CNA), Nurse Practitioner, Nurses Advanced Practitioner, and Nurse Anesthetist. In addition the file can be filtered by an array of geography, demographic, and interest selections for optimal targeting.
“With industry indicators all pointing to favorable growth, we anticipate greater demand for our Licensed Nurse Database,” says BB Direct CEO, Brian Berg. In addition Berg feels, “With growing employment, we typically see demand positively affects the income of the employment group which, makes for a great audience to market goods and services.”
Industries that will see success with a marketing campaign using the Nursing Professionals data file can include continuing educational opportunities, uniforms, footwear, entertainment, financial products, and many more!
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.