Salt Lake City, Utah (PRWEB) December 28, 2012
Let’s say you have “invented” a new energy shot. You have no idea whether it works or not, because you are not a scientist, you know practically nothing about nutrition, brain chemistry, physiology or pharmacology, but you see a way to make a quick buck. Here are a couple of tricks to make sure the naïve public believes your product really works:
Copy what you see everyone else doing. That’s easy, just look at the labels. Saves a lot of wasted time doing research and actually discovering the truth. Of course, usually you can’t determine from the label what is really in the product. Little red herrings are planted along the way, to throw you off. I mean, these people are not dumb either and they want to camouflage the truly active ingredients as much as possible. Clever.
The kitchen sink effect. (Hint: see Trick #1). There are basically two reasons why this trick is almost impossible to avoid when you really don’t know what you are doing. First, if you are just copying labels, you have to include all of the camouflaging ingredients – the red herrings – that appear on those labels. You don’t know which ingredients are really necessary, so you have to include them all. Second, you assume that the consumer doesn’t know any more than you do about nutrition, etc., so the more ingredients on the label, the better the product must be. Right?
You can’t help but snicker at competitors’ products that only contain 3 or 4 ingredients. You suspect that the people creating these products probably know what they are doing; but alas, even if they do, what are you going to do? For the same money needed to put in 4 ingredients in physiologically active, balanced amounts, you can cram in 24 trace amounts of questionable, scientifically unsound or sometimes potentially harmful substances e.g., certain amino acids/proteins such as taurine, creatine, arginine-alphaketoglutarate, glutamine, etc., vitamins such as B6, B2, B1, pantothenic acid, B12, or so-called natural steroids e.g., tribulis, codonopsis, DHEA, ZMA, etc., in whatever concentrations will fit in your shot. No brainer!
The trouble with Trick #2 is that it can be dangerous. Possibly troublesome interactions may occur among compounds when they are combined in a capricious manner. Consuming such products may do more harm than good. Thousands of adverse events are reported to the FDA every year attributable to improperly formulated dietary supplements, including energy drinks and related products. Products thrown together like this can interfere with the ability to focus, and can send unbalancing, potentially harmful, signals to the nervous system. Jitteriness, anxiety, twitchiness, shakiness and similar sensations that destroy focus and performance are just a few of the plausible side-effects.
So what can you, the consumer, do to avoid being trapped by these kinds of Tricks? Here are three tips:
1. Research The Ingredients
Learn about the ingredients you see in the product. Surprisingly, this is not hard to do. There are many internet sources, but try to stick to the scientifically sound ones. Look up information on PubMed, for example. Don’t automatically believe the hype on manufacturer’s websites. Here’s a hint to speed up the process: Don’t waste your time reading about the dozens of vitamins, minerals, and amino acids you will see on the labels – unless you want to become a bona fide nutritionist. Here’s another hint: If you want to include all of those vitamins, etc., in your diet, don’t waste your money on energy shots – just eat a taco. . .
2. Distinguish Between Trace & Active Ingredients
Identify the truly active ingredients; these are usually the ones that appear in the greatest concentration. If the manufacturer is proud of an ingredient, they will usually try to highlight it somehow. Also, if the product only has 3 or 4 active ingredients, you can be fairly sure that they are all important.
Just because you see an ingredient on a label doesn’t mean it is in there in an amount necessary to impart a benefit. A company is not required to put anything in a product in an amount that works, and so, many companies don’t. Simple as that. For example, citicoline, an enormously important ingredient, can be found in products that don’t contain enough of it to do any good whatsoever. It just looks nice. And is misleading. If a company tells you that they are the only one allowed to use active (proven effects) amounts of an ingredient, then you can be sure that the presence of that substance in other products is at less than active levels. For instance, GungHo® is the only supplement in the energy/focus, drink/shot space with 250 mg of Cognizin Citicoline in every shot. Cognizin’ proprietary brand of citicoline was the ingredient used in almost every scientific study of citicoline where healthy adults showed improved focus - improvements in attentional tasks…at 250mg per day. If an energy shot “dusts” their product with just 100mg of generic citicoline, then it will not work…but would you know the difference?
3. Research the Company & “Doctors”
Learn what you can about the company itself. Challenge them to reveal who formulated their products, and what their credentials are. If they profess to have a degree from a particular institution, query that university to see if it is legit. You may be surprised what you will find. If there is a quote from a doctor, is that doctor on their payroll or an owner in the company (most often the case)? Or is it a legitimate third party scientific peer review of the formula (as is the case with GungHo). A scientist not affiliated with the company who is paid to do the review, has his credibility at stake and stands to make nothing from sales of the product. There is a huge difference!
Once you have followed these simple rules, we believe you will agree that GungHo' patent-pending formula delivers a marvelous product. You will be surprised at the results achieved by combining active amounts of every ingredient in the product. No red-herrings, sound science and full disclosure. No "unbalanced" jolts, jitters or crash. Even a cursory review of the scientific literature (see PubMed) will convince of the value of the ingredients in GungHo. There is simply no other shot like it, nor can there be. The more you learn about energy metabolism, brain function and cellular health, the more we think you will agree with us that GungHo lives up to its claims and reputation.
GungHo is a focus supplement for the brain. It was launched by Go GungHo, LLC out of Salt Lake City, UT in early 2012. More than simple alertness, GungHo’s proprietary blend of ingredients are proven to increase focus, concentration, memory storage, and memory recall, while avoiding the harsh rush, jitters, and crash common with energy products.