The new distribution channel - Pressa.Ru - provides the Health Magazine Zdorovie with the opportunity of instantly reaching millions of customers.
Philadelphia, PA (PRWEB) January 29, 2013
Zdorovie - the leading American Russian language health magazine has launched a content delivery program through Pressa.Ru. This new distribution channel provides the publication with the opportunity of instantly reaching millions of customers, and the readers - with an option of subscribing to and purchasing individual issues of the magazine electronically, and receiving the digital content as the print copy hits newsstands. Apple users can access the latest content quickly and easily directly from their Apple devices.
"Providing our content on Pressa.Ru makes it easier for readers to get accurate, timely, reliable and accessible information how and when they want it," says Svetlana Tsatkin, publisher and general manager of The Health Magazine Zdorovie. "This is a great new delivery platform that showcases new opportunities for the magazine".
Through the new distribution channel readers are able to buy current or back issues. And according to survey data consumers are reading back issues almost as much as they are reading current issues. Customers can enter the site of an advertiser directly from the magazine page. They also can subscribe to a print version of the magazine and receive notification of each new issue coming out of print.
With this new content delivery program Zdorovie will now reach millions of users in Russia and Russian speaking states.
About The Health Magazine Zdorovie
The Health Magazine Zdorovie is the advocate for Russian-speaking Americans who choose to live healthier, happier lives. Whether the patrons aspire to develop a more positive outlook, lose weight, or overcome a chronic medical condition, The Health Magazine delivers beneficial and timely information, advice, tools, guidance, and support which can be easily accessed through subscription, distribution, online (http://www.zdorovie.com), on I Pad and through libraries. Zdorovie exists to help its readers maintain a healthy lifestyle and, more importantly, feel better about themselves. Every aspect of a good life—food, fashion, beauty, fitness, and relationships—is put in a healthy context through smart, substantive editorial and design that’s fresh and fun.