SAP has made a big bet on social. Social is infused in everything they do including deciding what solutions to build, how to market and sell them, and how to support customers after sale. Jonathan Becher said.
San Diego, CA (PRWEB) January 02, 2013
SAP will be presenting “Going Beyond Social Media to Social Business.” SAP has made a big bet on social. Social is infused in everything they do including deciding what solutions to build, how to market and sell them, and how to support customers after sale. Jonathan Becher, CMO of SAP talks about how SAP’s approach goes beyond social media to social business. Join us for this unique keynote presentation on SAP and their social media transformation that focuses on “listening to their customers.”
Becher oversees the development and execution of marketing strategy across the globe. He champions SAP's focus on customers and world-class innovations, while continuing Marketing's focus on building the SAP brand. He is also part of the Global Customer Organization (GCO) leadership team. Prior to taking the role of CMO, Jonathan most recently served as executive vice president of regional, solution, and partner marketing, during which he laid the foundation to enhance Marketing's impact on pipeline and revenue.
Jonathan joined SAP from its 2007 acquisition of Pilot Software, where he was president and chief executive officer. Prior to leading Pilot Software, he was CEO and president of Accrue Software, a publically-traded Web site analytics company, and president, CEO, and co-founder of NeoVista Software, a pioneer in the predictive analytics and data mining markets. Earlier in his career, he held a variety of senior roles at MasPar Computer Corporation.
Jonathan is an active participant in social media, author of the popular blog Managing By Walking Around, a frequent speaker at industry events, and a published author on multiple subjects. He is a board member for the Churchill Club, Silicon Valley’s premier business and technology forum, and Revel Systems, an iPad point of sale solution.
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