"Our continued success is a result of our ability to stay nimble, adaptable to change, and customer-focused as a business,” noted iAcquire CEO and Co-Founder Jay Swansson.
Phoenix, AZ (PRWEB) January 02, 2013
iAcquire, a Phoenix and New York City-headquartered digital marketing firm, experienced a year of evolution and growth. In 2012, iAcquire’s organizational structure and tactics have transition to earned media and holistic SEO services. The organizational evolution brought the appointment of more than 50 employees, strategic business changes to support holistic enterprise SEO needs, improved client offerings, and solidified promise to its 100-plus clients.
Joe Griffin, the company’s CEO and Co-founder quoted, “Change is a constant at iAcquire, and this adaptability serves to benefit our clients’ bottom line." Jay Swansson, fellow Co-founder and CEO also commented that, "Our continued success is a result of our ability to stay nimble, adaptable to change, and customer-focused as a business.”
In addition, iAcquire made a significant stride in its earned media business by hiring more than 20 journalists and editors and an in-house creative team to support full-service content marketing.
Technology is the cornerstone of iAcquire’s business. In 2012, the in-house technology team revamped iRank™, iAcquire’s proprietary content marketing and earned media management platform. Significant improvements were made in social media and analytics reporting, authorship, and content management.
To maintain the pace of iAcquire’s evolution, the company hired more than 50 new employees. Notable hires include: Mike King, Director of Inbound Marketing, head of marketing and enterprise SEO, formerly of Publicis Modem and Razorfish; Brittan Bright, Director of Client Strategy and former Account Director at Mindshare; Noelle Schuck, Editor-in-Chief and 10-year content production and marketing veteran; Christa Lebar, Manager of Publisher Services, eight-year Delta marketing alum; Tom Harari, SEO Manager and former Resolution Media SEO leader; Greg Rodriguez, Senior Account Manager and former Director of SEO at Web.com; Allie Freeland, PR Director and former Marketing Manager at Rasmussen College; Megan Brown, Social Media Strategist and former social media marketer at Slingshot SEO; Norris Rowley, Manager of Research & Analytics and former Publicis Modem marketer; and many others.
Since the company’s launch in 2009, iAcquire has made a commitment to the community through outreach activities and charitable giving. This year donations were made to Emily’s Toys 4 Joys, Hurricane Sandy disaster relief, Family-to-Family, Thanksgiving is Homeless No More, Prostate Cancer Foundation, and Toys 4 Tots. The company also launched a website called iAcquire Cares as a branch of its charitable efforts.
More on iAcquire:
iAcquire is a leading independent provider of digital marketing services. Headquartered in Phoenix and New York City, the firm pioneers business enterprise and agency solutions that lie at the intersection of organic search, digital PR, and social media. The company’s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about iAcquire is available at http://www.iAcquire.com.