Beachwood, Ohio (PRWEB) January 02, 2013
Branding expert, Christine Brown, addressed the importance of international branding in her presentation, “Branding for International Trade” at the Ohio Foreign Commerce Association (OFCA) December meeting.
“Branding is vital to marketing any product or company successfully,” said Chris Brown, owner of Marketing Resources & Results, Inc. and author of Branding & Marketing. “When it comes to international branding, it is important that the marketing tools are aligned to create a strong positioning and identity.”
Discussion topics included the challenges of international branding and target marketing. Brown addressed product naming, positioning, use of colors, and the impact of various cultures on perception of brand identity. Attendees were provided with key marketing principles that are important for successful branding in both international trade and commerce as well as a domestic business.
The meeting was held at Bar Louie Restaurant at Legacy Village in Beachwood on Monday, December 10, 2012 at 11:45 a.m.
About Chris Brown
Chris Brown is the founder, owner and president of the Northeast Ohio marketing firm, Marketing Resources & Results, Inc. As a full service firm, it provides marketing strategies and services to help companies launch new products, increase brand recognition and capture new customers. Brown’s award winning-blog, Branding & Marketing, contains over 900 articles and has over 15,000 subscribers. A renowned expert in branding and marketing, she provides marketing seminars as well as workshops for associations, companies and other organizations. For more information, call 330-656-9793 or visit http://www.resources-results.com.