Sterling, VA, USA (PRWEB) January 03, 2013
Current Analysis, the market leader in continuous, tactical competitive intelligence for the telecommunications and information technology markets, announced today the release of their Unified Communications and Collaboration (UCC) study on enterprise procurement plans. Based on their recent primary research of 600 companies in the U.S. and Europe, Current Analysis is compiling a five-part series of reports providing in-depth insight into the plans and processes that enterprises have for the adoption of collaboration services and technology.
“While UCC is certainly not a new area of focus for enterprises, it does include an evolving set of solutions, leading to new opportunities for service providers, integrators, and equipment vendors alike,” commented Bruce Page, Vice President of Custom Research at Current Analysis. “The flood of consumer smartphones and tablets owned by end users within the enterprise is a significant catalyst to UCC growth, and while enhancing the age-old promise of expense reduction via reduced travel, these tools shift the value proposition to ensuring employees always have productivity tools at hand.”
Critical factors that are influencing the dynamics of this growing market include:
- The virtual and increasingly mobile-enabled workforce
- Consumerization of IT factors like BYOD and presence tools, whether sanctioned or not
- Enterprise social networks for both internal and external communications and collaboration
“When evaluating UCC options, optimizing employee interaction is the top goal for U.S. enterprises,” added David Lemelin, Director of Custom Research at Current Analysis. The first report focuses on how well current UCC solutions are meeting initial expectations, as well as planned adoption of solutions in the U.S. and European markets. U.S. enterprises are more likely to allow employees to use non-company-sanctioned UCC solutions than their counterparts in Europe. This is particularly the case with IM/presence solutions where 21% of U.S. businesses allow non-sanctioned use versus 9% among European respondents, according to Lemelin.
The report also examines the extent to which enterprises are integrating these solutions to maximize efficiencies, and, on a related note, whether or not they have established formal ROI measurements for UCC within their organizations. The entire series details adoption factors, inhibitors, and vendor preferences in both the U.S. and European markets via the following unique reports:
- The UCC Evaluation and Integration Process – U.S. and Europe
- How Size of Business Affects the Pace of UCC Integration
- Adoption, Management, and Benefits of Enterprise Social Networking
- Choosing Conferencing and Collaboration Alternatives
- Capstone Report – Leveraging Opportunity in the Conferencing and Collaboration Ecosystem
T o learn more about how to access this primary research compilation, go to http://www.currentanalysis.com/custom/Collaboration/.
About Current Analysis
Current Analysis (http://www.currentanalysis.com) is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. The company has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.
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