Atlanta, GA (PRWEB) January 03, 2013
PointClear’s first eBook: From Chaos to Kickass: Three Steps to Sales and Marketing Optimization, recently won a silver award from Top Sales World. An international online (community) organization, Top Sales World, announced PointClear’s accolade at the awards ceremony last month, along with winners in 13 other sales and marketing categories.
"The annual Top Sales & Marketing Awards contest was created to hail ‘the heroes’ of the sales and marketing space,” said Jonathan Farrington, CEO of Top Sales World. “We laud those companies and individuals who have gone the extra mile; who have been unafraid to challenge paradigms; those who have had the courage to pioneer, when others remained wedded to the status quo,” he added.
The award-winning ebook, From Chaos to Kickass, helps executives assess how well their B2B companies’ sales and marketing behaviors, practices and processes are reliably and sustainably producing required outcomes. The ebook describes characteristics of organizations mired in chaos, achieving average results, or in what it terms a “kickass” position, and helps executives determine where they stand.
“The premise of this ebook is that no matter where you are now, there are specific steps you can take to emerge from a chaotic state (or rise above average) to achieve a fully optimized state of prospect development,” said Dan McDade, CEO and president of PointClear.
“We are gratified to have received this recognition, and wish to thank our clients for the role they’ve played over the years in helping us define, fine-tune and repeatedly implement the three simple steps it takes to optimize sales and marketing to achieve significantly higher ROI,” McDade said.
From Chaos to Kickass was published in the third quarter of 2012. Free copies of the eight-page ebook are available for download.
Other winners in the ebook category include The Role of Technology in Sales, by Joanne Black (gold medal); Revenue Velocity, by Nancy Nardin (silver medal); and Attracting More Customers, by Jill Konrath (bronze medal).
In addition to the ebook category, gold, silver and bronze medals were awarded to top thought leaders; LinkedIn groups; social media sites; resource sites; productivity tools; data providers; CRM solutions; books; blog posts; blogs; assessment tools; and articles. Winners in a special hall of fame category were also announced. View all 2012 contest winners here: http://topsalesworld.com/topsalesawards/.
About Top Sales Associates
Top Sales Associates is home to some of the most significant and original sales related initiatives in the world including: Top Sales World, Top Sales Management, and the annual Top Sales Awards. Learn more here.
PointClear is the B2B prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to five times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence C-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade authored a book, The Truth About Leads. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or http://www.pointclear.com or call (877) 582-9909.