E-mail marketing is different than telemarketing or mailing out flyers. Using the Internet as a marketing tool makes use of an entirely different skill set.
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Toronto, ON (PRWEB) January 03, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top e-mail marketing tips for 2013. For businesses looking to find new clients and customers, e-mail marketing continues to be one of the best methods for lead generation.
The key to a successful SEO e-mail marketing campaign is to understand the customer and create messages that are informative, relevant, and useful.
“It’s important for small- and medium-sized businesses looking to start an online SEO campaign to use different marketing avenues. At the same time, it’s essential they understand how to use the different channels to their fullest potential,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “E-mail marketing is different than telemarketing or mailing out flyers. Using the Internet as a marketing tool makes use of an entirely different skill set.”
A successful SEO e-mailing campaign starts with a message that is tailored to a company’s target audience; and creates an effective, powerful message that gets the main points across in the most efficient manner.
As Numero Uno’s e-mail marketing tips note, there is more to e-mails than just exciting copy. Businesses can enhance their e-mails with video, images, and infographics. Using different content avenues can make an e-mail campaign stand out amongst the competition.
With over one billion people on Facebook and 500 million on Twitter, it’s imperative that companies implement social media in their e-mail marketing campaigns. Combining e-mails with social media can help spread a message well beyond the initial e-mail list and open up a business to a whole new audience.
Effective SEO e-mail marketing campaigns are also designed for mobile devices. Recent statistics suggest that 38% of e-mail is now opened on a mobile device, as compared to 33% for desktop devices and 29% for web mail. Furthermore, 78% of U.S. e-mail users will access their e-mails via mobile devices by 2017. (Source: “Litmus Infographic: Have Our Email Viewing Habits Changed?” Column Five Media, last accessed January 2, 2013.)
“E-mail marketing is a cost-effective, reliable method for getting messages to target audiences. Whether a business wants to enhance its current e-mail campaign or set one up, the expert team at Numero Uno Web Solutions can help create a targeted SEO e-mail marketing campaign that increases site traffic and generates sales,” says Wu.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).