YouTube Hummus Chef Gets Up Close & Personal with Viewers in a Santa Monica Cooking Class

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DedeMed the Youtube Hummus Queen is stepping out from behind the internet, and doing cooking classes in person.



What I love is that I have the ability to really start a dialogue with my viewers.

Home-cooks around the globe have been learning from famous chefs for years. Educational outlets such as PBS, Food Network, and Cooking Channel have given the inexperienced access to some of the greatest palettes in pop culture. By providing a way to circumvent all usual paths to notoriety, YouTube enables those that develop a following to share their recipes and personality with the world. YouTube is now the new go to place for every day cooking “edutainment”.

Considering she has over seven million views on YouTube, and boasts a dedicated subscriber following of more than fifteen thousand, Denise Hazime (or Dede), has had quite her share of success with the web medium. In addition to her YouTube channel “Dede's Mediterranean Kitchen”, she operates where she hosts her recipes, all with accompanying YouTube links of course.

It should be noted that Dede's site also has quite a hidden gem of a web store, carrying not only her own brand of spices but also an amazing assortment of Mediterranean food items and kitchen tools that one might not ever find in their local market.

“What I love is that I have the ability to really start a dialogue with my viewers. I get to reach out to all of these people in a way I never dreamed of”, says Dede on communicating with her viewers. “Food is such a fantastic way for people to connect. When that's combined with a social network like YouTube, something really special happens.”

Bringing her flair for the Mediterranean, Dede recently began teaching eager foodies as a Guest Chef at The Gourmandise School in Santa Monica, California, expanding her lessons into a hands-
on environment. She's showcasing some of her favorites, including her Wall Street Journal celebrated Hummus. Dede's ecstatic about connecting with local culinary enthusiasts:

“Getting to know and work with people face to face is such a pleasure! Actually being there and seeing their bright expressions, tasting what they themselves have made, for me that is a priceless moment.”

For Angelenos, Dede's kitchen is now closer than ever. Sign up for future lessons at The Gourmandise School from the Cooking Classes page on or the Events section of the DedeMed Facebook. Curious cooks outside of the Los Angeles area are encouraged to explore Dede's website and YouTube channel. There are more priceless moments waiting. They're in the kitchen.

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Gerrit London

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