Grand Rapids, MI (PRWEB) January 07, 2013
SOS Office, a Grand Rapids based office supply company, officially announced the re-launch of their corporate brand today. This re-launch of a legendary Michigan wholesale office products brand includes a new logo, a new marketing strategy and web site with unique price comparison features. SOS Office's new e-commerce site is at the core of the company's pivot towards lower prices and superior customer service. The company released it's new marketing tagline, "Better Prices, Better Service" with the site launch January 1st, 2013.
"We are excited to unveil a new SOS Office to West Michigan," said Eric Houtkooper, SOS Office's Director of E-Commerce. "While the economy is slowly recovering, we know that businesses are still looking to cut costs where ever they can. After extensive research in the market, it became clear that price is the most important factor when choosing an office supply vendor. Our new "try before you buy" price check web site makes sure that our clients get better prices on office supplies - everyday. We think that SOS has an advantage here. Combine that with our legendary customer service, and we have the right solution for West Michigan customers."
SOS Office carries a wide range of office supplies for businesses of all sizes, but is best known as an industry leader in the B2B market for copy paper, pens, markers, binders and clipboards. A recent push into the cleaning and break room products market has increased the company's over all position as a complete solution provider to local businesses. Furniture, tech gear, paper towels, coffee and cleaning products are top performers in this area. The company continues to add to it's offerings and is looking for new markets to enter in 2013.
"With over 35,000 products, SOS Office carries, or has access to, just about anything that your business could need. We're in the business of helping Michigan businesses succeed," said Eric Houtkooper. "Our selection of products is as good as the national chains, but since we're local, we can offer business customers better prices on the every day items they need to get work done. We think this is a huge advantage for our Michigan office supplies customers. We're here to help and this new brand identity will help spread the message."
SOS Office also revealed a new web site and logo along with the brand re-positioning. The logo is a forward leaning oval in a rich blue, with a paper clip subtly reversed at the top, and the company name below. The web site, located at SOSOffice365.com markets the new tagline: "Better Prices. Better Service." The site has a clean, crisp design, showcasing the company's new official colors (green and blue). "We want to make the process of buying office supplies as easy as possible. Our new site is very user-friendly and easy on the eyes." said Houtkooper.
The new SOS Office site also has a free "Cost Savings Analysis" form where customers can learn how much they can save with SOS - before they have to commit. "The Cost Savings Analysis is a great way for businesses to research their savings, without having to commit." said Houtkooper. Simply answer a few quick questions and we’ll prepare a free, customized Office Products Cost Savings Analysis report for you. We’ll even detail how much you could save by switching to SOS Office. The report is free to keep, with no strings attached. We’re confident that customers see the savings, they'll want to realize those business savings."
With a great new look, feature rich e-commerce web site up and a new focus on price savings, SOS Office appears set to make a big splash in West Michigan.
About SOS Office
A locally owned company since 1941, SOS Office offers competitive prices on everyday office supplies. The company has a wide selection of office furniture, janitorial supplies, toner and inkjet cartridges, break room supplies and a service center with all the essentials. Based in Grand Rapids, Michigan, they carry over 35,000 products and have a reputation for exceptional service. SOS Office can be visited online at http://www.sosoffice365.com and has a presence on Facebook and Twitter.