Allurez: An Increase in 2012 Holiday Sales Ring in a Promising 2013

Preliminary 2012 sales numbers reveal healthy growth for the jewelry industry with an emphasis on diamond sales.

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Diamond Engagement Ring

We are pleased to report that 2012 was an excellent year for Allurez. Our intuitive ‘Design Your Own’ section enabled a record number of customers to custom design their own diamond and gemstone earrings, pendants and engagement rings.

New York, NY (PRWEB) January 07, 2013

According to National Jeweler, “Retailers who spoke to National Jeweler for the final sales report of the year (2012) weren’t disappointed.*” The vast majority said their 2012 holiday sales were up when compared with last year.

Growth in large part is due to the increase in diamond jewelry sales, including diamond rings, pendants, hoops and studs. The rise in jewelry sales, diamond and otherwise, is thought to correspond to the conclusion of a long presidential election as well as an emotional reaction to the years’ more tragic events including Newtown and Hurricane Sandy havoc. Many jewelers concluded that couples that had been together for a number of years decided to get married and bought big diamond engagement rings to celebrate their future nuptials.

Although final jewelry sales figures for 2012 have not yet been calculated on a national level, it is expected that overall sales will have risen for both online and brick & mortar jewelry stores.

Allurez, a recognized New York based online jewelry store, announced today that they exceeded sales expectations for 2012 with record growth and higher sales on their entire line of diamonds, engagement rings, gemstone pendants, earrings, bracelets and more.

An Allurez spokesman continued, “2012 proved to be a strong year for us with record sales on engagement and wedding rings, thanks to our new intuitive programs for customers to create their own engagements rings, earrings and necklaces. Thanks to the addition of colored blue, black, champagne, and yellow diamonds, we have been able to assist our customers in creating new and personalized fine jewelry for every occasion.”

Many within the jewelry industry believe that 2013 jewelry sales look bright, especially for emerald gemstones. According to Pantone Color Institute®, “Emerald, a lively, radiant, lush green, is the Color of the Year for 2013.**” The report continues, “The most abundant hue in nature, the human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate.”

An Allurez spokesperson added, “Emeralds have always had a certain ‘allure,’ thought to bring clarity, renewal and rejuvenation to those who wear them. Allurez has more than 375 pieces of jewelry that contain emeralds of all shapes and size, available in rings, pendants, earrings and bracelets. Enhanced by diamonds or alone, an emerald is a very beautiful stone that has been enjoyed the world over.

Allurez is an established designer and retailer that carries loose diamonds, diamond engagement rings, and other fine jewelry. In addition they have a complete create your own engagement ring section, and holiday gift giving suggestions for men and women. They are headquartered in New York, where they have multiple offices. Their mission is to provide customers with high end jewelry at affordable prices, and to educate the public about the jewelry industry including industry trends. You can visit them online at http://www.allurez.com.

**Pantone - PANTONE Color, products and guides for accurate color communication.. Emerald - Pantone Color of the Year 2013: - Color trends, color palettes , Pantone 17-5641 TCX.. Retrieved from http://www.pantone.com/pages/index.aspx?pg=21055&from=hp


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