“This is more than just a translation of our English site,” says Sandra Schiller, Spectro’s Director of Marketing. “It has been designed with valuable input from our Sales Manager based in China, Alex Shi."
Chelmsford, MA (PRWEB) January 07, 2013
Spectro, Inc., one of the largest worldwide suppliers of oil and fuel analysis instruments to industry and military markets, has launched a website dedicated to its customers and prospects in China, at http://www.spectroinc.com.cn. “This is more than just a translation of our English site,” says Sandra Schiller, Spectro’s Director of Marketing. “It shares the English site’s content and style; however it has been designed with valuable input from our Sales Manager based in China, Alex Shi and has differences in functionality.”
For example, some differences include a comprehensive product selection guide, an expanded download center where users can review brochures, data sheets, white papers, and product specifications. There is also an area for sales representatives to access for sharing marketing materials. Further, Chinese application references have added to each market sector descriptions.
“This is an important tool to support our sales and marketing efforts in China,” says Mr. Shi, “It will help increase awareness of the Spectro brand in China and to qualify our expertise in fluid testing instrumentation.”
About Spectro Inc.
Spectro Inc. specializes in analytical instrumentation and software for machine condition monitoring. It is one of the largest global suppliers of oil and fuel analysis instruments to industry and the military worldwide. Industry clients include petrochemical, mining, power generation companies as well as commercial testing laboratories. Spectro Inc.’s extensive product offerings include spectrometers for wear metal analysis, lubricant degradation and contamination analyzers, particle analysis instruments and complete turnkey systems for oil or fuel analysis laboratories, all managed by its SpectroTrack software platform.
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