Bohemia, NY (PRWEB) January 05, 2013
On January 5, 2013, Internet marketing firm fishbat, Inc. comments on new web marketing trends for the New Year.
A recent article by Small Business Trends discusses important web marketing trends for small business owners to consider for their 2013 SEO and online marketing game plan. The article highlights several important trends to focus on.
2013 will see an increased emphasis on “strategically placed content.” According to the article, interruption marketing is on its last legs. “Businesses need to do the legwork to make their brands appear in the places consumers are looking,” reports the article. Small businesses should focus on strategies to help them “insert themselves into the natural conversation” happening on various Internet publishing platforms and in social media.
Businesses will also have to put more effort into content marketing, says the article, since search engine updates increasingly attempt to penalize thin or low-quality content: “The result will be a larger focus on creating evergreen content that provides a great value to searcher,” reports Small Business Trends.
The framework of social media marketing is also going to further legitimize and cement itself into the marketing landscape; the article suggests that brands will need to take the time to make dynamic assessments of their social media approach. The article stresses the importance of “Identifying your objectives for getting involved and then building out the metrics that will show you whether you’ve reached them or not.”
Aside from the marketing sphere, the article also recommends designing a responsive website that makes the site easy to navigate on smaller devices like tablets and smartphones. Considering the number of backlinks generated through social media, and the proliferation of social media platforms into these smaller and peripheral devices, responsive design is becoming increasingly important in ensuring that anyone who lands on your site will be able to navigate it.
Sida Li, VP of internal operations at web marketing firm fishbat, Inc., agreed with these tips for 2013. “Brands need to really strategize their social media presentations in order to be competitive. Who is your audience and how can you be a part of the conversations they’re already having? The same is true of content generation, which is an essential part of any SEO strategy -- but it has to be executed with care, because the bar is being raised. Businesses that produce valuable, high-quality content will reap rewards beyond just Google rankings.”
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.