Recent changes to Google, including Penguin and Panda algorithm updates, have put an emphasis on integrating unique, high quality, targeted content that links to quality sites.
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Toronto, ON (PRWEB) January 05, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is reporting that, with recent changes to Google’s algorithms, companies need to use public relations (PR) in conjunction with a SEO marketing campaign to make an online campaign more effective and to deliver an enhanced return on investment.
The experts at Numero Uno Web Solutions explain that previous SEO marketing campaigns were often looked at as being made up of individual components: marketing and technology—disparate ideas that operated independently of each other. Now a successful SEO campaign integrates the latest SEO strategies with traditional PR strategies of using quality, useful, relevant copy and social media channels to attract, inform, and motivate online customers.
“Gone are the days of using SEO-centric techniques in isolation to drive qualified traffic,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Recent changes to Google, including Penguin and Panda algorithm updates, have put an emphasis on integrating unique, high quality, targeted content that links to quality sites. It’s not a question of quantity or quality—the SEO-PR campaign must incorporate both seamlessly.”
According to Numero Uno Web Solutions, the future of SEO is not rooted in evolving technology; it’s in the ability to create copy that both readers and Google find engaging. Individuals and other businesses are more likely to link to content that is informative, original, and compelling.
“Therefore, it’s important that PR-enhanced SEO campaigns focus on what’s newsworthy and how it impacts the business; doing so can translate into greater coverage and the building out of customer traffic,” adds Wu. “A poignant editorial will not just attract the target audience, but added links will attract a secondary market.”
The Numero Uno Web Solutions expert notes that it’s also imperative to follow up and see what content is receiving the most traffic and build more complementary content around the topic and/or provide useful tools. As a company’s brand becomes more well-known, SEO-PR campaigns need to further integrate and fine tune content that engages online users.
As online SEO and SEM experts, Numero Uno Web Solutions can help small- and medium-sized businesses create a targeted marketing campaign that integrates SEO and PR techniques and resonates with customers while significantly growing market share.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).