Euromoney Institutional Investor PLC Taps OpinionLab to Listen and Learn from Customers

International publishing, events and electronic information group chooses innovative voice of customer solution for the insights to drive their customer experience

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Chicago, IL (PRWEB) January 09, 2013

OpinionLab, the pioneer and global leader in Voice of Customer (VoC) feedback innovation, today announced that Euromoney Institutional Investor PLC has selected OpinionLab to improve the online experience with precise insight into what its customers need and want. Euromoney Institutional Investor is the leading publishing, events and electronic information group serving the financial, metal, energy and legal communities through approximately 120 web properties. Through OpinionLab, Euromoney can easily collect real-time feedback from site visitors as they access the research, analysis, data and news that are essential to their daily jobs.

OpinionLab's patented solutions also allow Euromoney to systematically interpret customer feedback and gain actionable insight into how to deliver the best experience possible. Euromoney can monitor and optimize the customer experience in real-time with an end-to-end solution set that includes research design, data collection and integration, analysis and reporting. Location-specific, context-rich insight can be fed across the organization for the greatest impact from the customer voice.

"Our customers are yearly subscribers who turn to our websites for the tools and information they need to do their jobs," said Fabienne O’Donoghue, Head of Insight at Euromoney. "At the same time, our sites must also appeal to more casual visitors who are deciding whether or not to purchase. So our business model requires us to appropriately track feedback from both paid users and anonymous visitors to all our websites. OpinionLab allows us to accurately monitor real-time comments by segment on multiple properties, and then immediately re-distribute key insights to relevant departments who act upon it straight away”.

OpinionLab brings over a decade of client success to its work with Euromoney. OpinionLab's proven, state-of-the art VoC solution is used by nearly half of the Fortune 50, and the company collects and interprets over one million location-specific comments every month in 32 languages and over 200 countries around the globe.

Recently named by Crain’s Chicago Business as one of the area's most innovative companies, OpinionLab continually innovates new capabilities and functionality to keep pace with changing consumer behavior. The company holds 15 patents on major VoC advancements and has a number of patents pending in the areas of mobile feedback, advertising feedback and social media analytics.

About OpinionLab
OpinionLab is the pioneer and global leader in Voice of Customer (VoC) feedback innovation with over a decade of success and a dozen patents on major VoC advancements. Starting with the familiar [+] feedback symbol, the company’s end-to-end solution suite allows clients to improve the omni-channel experience with precise, real-time intelligence into what customers need and want. Nearly half of the Fortune 50 including Walmart, Bank of America, and Ford Motor Company, choose OpinionLab for actionable VoC insight across web, mobile, store and product touchpoints. For more information, visit OpinionLab online, read the blog or follow Voice of Customer on Twitter.

About Euromoney Institutional Investor PLC
Euromoney Institutional Investor PLC (http://www.euromoneyplc.com) is listed on the London Stock Exchange and a member of the FTSE-250 share index. It is a leading international business-to-business media group focused primarily on the international finance, metals and commodities sectors. It publishes more than 70 titles in both print and on-line format including Euromoney, Institutional Investor and Metal Bulletin, and is a leading provider of electronic research and data under the BCA Research, Ned Davis Research and ISI Emerging Markets brands. It also runs an extensive portfolio of conferences, seminars and training courses for financial markets. The group’s main offices are in London, New York, Montreal and Hong Kong and more than a third of its revenues is derived from emerging markets.


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