Auburn, ME (PRWEB) January 18, 2013
Rinck Advertising of Auburn, Maine has earned several awards for their work in creating a new website for Daily’s Cocktails, America’s premium brand of pre-mixed cocktails and mixers. The design and execution of the new website has earned Rinck four W3 awards, a WebAward and two Davey Awards.
The W3 Awards honor outstanding Websites, Web Marketing, and Web Video created by the best interactive agencies, designers, and creators across the globe. The International Academy of Visual Arts (IAVA) received more than 3,000 entries from top companies and agencies worldwide. The IAVA presented Rinck with two Gold and two Silver 2012 W3 Awards. One Gold was in the category of General Website-Food and Beverage, while the other was in the category of General Website-Branding. The two Silver awards were for Website Features-Visual Appeal and Website Features-Home Page.
The Web Marketing Association also presented Rinck with a 2012 WebAward for Outstanding Achievement in Web Development. Now in its 16th year, the Web Marketing Association’s WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.
Rinck also received two Davey Awards. The Gold Davey was awarded in the category of Consumer Products and Services, and a Silver Davey Award was presented in the category of Food and Beverage. The Davey Awards are a competition exclusively for the “Davids” of creativity—those who “derive their strength from big ideas.” The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small ﬁrms worldwide. The 2012 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production ﬁrms, in-house creative professionals, graphic designers, design ﬁrms and public relations ﬁrms.
The Daily’s Cocktails website, launched in March 2012, provides consumers with the ability to learn more about the brand’s history, participate in online promotions, and explore an interactive recipe section that suggests cocktails based on a user’s desired flavor, color, or type of spirit.
Rinck Advertising’s creative team developed the website to make it easier for consumers to gain information and interact with the brand through a variety of social media platforms. For example, users may now easily connect with Daily’s Cocktails through Facebook, Twitter, YouTube, and Pinterest, which are all linked from the site.
The website has also fared well with consumers. Within one month of the new site launching, overall Visits increased by 945 percent, Pageviews increased by 600 percent, and the Bounce Rate decreased by 71 percent.
“The Daily’s Cocktails website is a significant accomplishment and these awards really amplify the positive response that we’re seeing from consumers,” said Laura Davis, President of Rinck Advertising. “To receive a great response from consumers and then to be recognized so widely by the industry with four W3 awards, two Davey awards and a WebAward is a huge honor for our team, and we are especially excited for our client.”
About Rinck Advertising
Located at Two Great Falls Plaza in Auburn, Maine, Rinck Advertising was founded by CEO Peter Rinck and President Laura Davis in 2001. Rinck Advertising is a strategic full service marketing, promotion and public relations firm offering strategic planning, management and creative services in brand building, logo and identity packages, web strategy and development, and advertising campaigns.
The agency represents a range of clients from New York, Philadelphia, Boston, Maine and Canada. Clients include Agren Appliance, American Beverage Corporation, AmTrak Downeaster, Bedard, BlueWater Seafood, Dean Foods, Efficiency Maine, Gorton’s Seafood, iParty, Maine McDonald’s Owner/Operator Association, Norway Savings Bank, PANOS Brands and University of Southern Maine. For more information, visit http://www.rinckadvertising.com or call 207-755-9470.
About Daily’s Cocktails
Daily’s Cocktails is America’s premium brand of pre-mixed cocktails and mixers offering a variety of flavors and packages, including the top selling frozen pouches. Daily’s Cocktails is a brand of American Beverage Corporation. For more information about Daily’s Cocktails, please visit http://www.dailyscocktails.com.
About the W3 Awards
The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. For more information about the W3 Awards, please visit http://www.w3award.com.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward, Internet Advertising Competition and MobileWebAward award programs have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 16th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock—the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit http://www.daveyawards.com for more information.