Grand Rapids, Michigan (PRWEB) January 08, 2013
ANNUITAS, a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations, is proud to announce that Adam Needles, Chief Strategy Officer and Principal of ANNUITAS, has been named one of the Top Marketing Book Authors on Twitter by Social Media Marketing (SMM) Magazine. Needles’ book is entitled Balancing the Demand Equation.
The ranking of the top 86 marketing book authors is gaged by authors who provide useful content, consistently engage with their followers, understand best ways to use Twitter and social media and were active on Twitter as of December 28, 2012. A proprietary algorithm developed by Kent Huffman, founder and Co-Publisher of Social Media Marketing Magazine, was used to select authors and ranking is based on number of followers.
“I am honored to be named in the Top Marketing Book Authors on Twitter by SMM Magazine,” said Needles. “As a marketer, I endeavor to consistently engage with my colleagues, customers and Twitter followers as we share knowledge and best practices to improve our marketing acumen. This list highlights some of the marketers I most admire in B2B marketing and demand generation across industries.”
“We are excited to recognize Adam on our list of Top Marketing Book Authors on Twitter,” said Huffman. “Not every author recognizes the importance of social media and actively connects with his audience. Adam clearly understands the value of this and is fully engaged with his followers.”
ANNUITAS helps marketing and sales organizations transform demand generation to focus on the modern B2B buyer and to optimize revenue and customer lifetime value. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability. This value proposition makes ANNUITAS unlike other demand generation firms in the market.
ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process ℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization. Learn more about ANNUITAS http://www.ANNUITAS.com
Chief Revenue Officer, ANNUITAS
jayhidalgo (at) annuitas (dot) com