“If you want to outpace your competition and book that next appointment before clients walk out your door, it’s imperative to involve your staff in your marketing and advertising efforts,” said Marketing Consultant and Kindle eBook Author, Sharron Senter.
Boston, MA (PRWEB) January 09, 2013
Salon and spa owners can increase sales without added costs. They merely need to involve their staff more. Marketing Consultant, Sharron Senter, describes exactly how in her newly-released Kindle eBook, Salon & Spa Marketing Strategies-- 16 Ways to Involve Your Staff & Ignite Profits.
“If you want to outpace your competition and book that next appointment before clients walk out your door, it’s imperative to involve your staff in your marketing and advertising efforts,” said Marketing Consultant and Kindle eBook Author, Sharron Senter. “Salon and spa owners should be encouraging and incenting their staff members to apply little touches of marketing when any client is consuming spa’s services.” Senter describes 16 different ways spa owners can compound their marketing reach and frequency by extending themselves through their staff at no added cost.
Senter also describes a unique and subliminal way to move clients to ask staff members, “What is that?” -- opening a line of communication for spa and salon staff to talk about upcoming events, referral programs and the spa’s special offers. “When it comes to upselling products and services, it’s much easier for the average salon and spa technician or therapist to answer a question, rather than build up the courage to ask clients questions,” said Senter.
The author recognizes that most salon and spa staff are not natural marketers, and, therefore, suggests that readers allow staff members to pick one or two marketing ideas that best match their personality.
Senter says it doesn’t matter whether you’re using an employee, contractor or renter model, every person who works under your spa’s roof should partake in your spa and salon’s marketing and advertising efforts.
Salon & Spa Marketing Strategies: 16 Ways to Involve Your Staff & Ignite Profits is sold exclusively through Amazon at http://www.amazon.com/dp/B00873GVQ4 For a limited time, Amazon Prime members may borrow the eBook through the Kindle Owners’ Lending Library for free and with no due date. The eBook retails for $2.99. Learn more about Salon and Spa Marketing Strategies.
About the Author
Sharron Senter is a Boston-area marketing consultant, Internet content strategist and founder of Senter & Associates, a boutique advertising agency. Sharron’s expertise is generating low-cost sales leads using persuasive words that move prospects along the sales pipeline and lure current clients to purchase again. She provides high-touch marketing consulting to small businesses and marketing executives who seek to increase revenue using a mix of online and offline sustainable marketing activities.
Sharron’s been interviewed by the Wall Street Journal, Entrepreneur and Inc. Magazines. She’s published 14 special marketing reports and authors a free monthly marketing tip, now in its 12th year of distribution.