Chattanooga, TN (PRWEB) January 10, 2013
Most job seekers, particularly young ones just entering the workforce, welcome a way stand out from the crowd. That's no easy task, especially in the world of retail, food service and positions where a standard job application is the candidate’s only way of providing information about themselves, their qualifications and life experiences. That, says Angie Burton, is why she created Application Bling®.
“I got the idea when my daughter, Haley, was looking for her first job” says Burton, a mother of two and long-time advertising and print producer. Despite being an A-student with an outgoing personality, she wasn’t getting offers. And Burton thought she knew why.
“It’s not like applying for a professional position, where we have cover letters and resumes to help tell our stories,” she says. “For kids just starting out, they usually fill out a job application and that’s it. I felt that she was getting overlooked…that her school achievements, community service and other attributes weren’t being noticed. So I started looking for a way to help her stand out.”
Burton’s idea was to “bling” her daughter’s resume with a small, brightly colored decal on her next job application. Using a simple layout with a decorative font and just a few bullet points, she listed highlights of her daughter’s academic career, including awards, accolades, and community service experience, along with one or two “fun facts” about her. Next, she called in a favor from one of her ad agency’s vendors and had a handful of these “bling” decals printed on neon-bright decal paper with repositionable adhesive so the cling could be removed without damaging the paper underneath.
As it turns out, she really only needed one copy. Her daughter was offered the very next job for which she applied. And Burton knew she was onto something.
“The cashier who took her application said she saw the Application Bling® and took it straight to the store manager,” Ms. Burton says. The manager, Ray Ivey, commented, "I thought the cling on the application showed initiative so I hired her."
Word spread among her friends, and soon Burton was making Application Bling® for them, too. And every single one of them got interviews or a job. In fact, some got multiple job offers the same week. One friend, Joseph Buckley, said he'd been looking for a job for 3 months, filing out application after application with no luck. "As soon as I used Application Bling®, I got a job. First application I used it on and it was the job I really wanted!"
Seeing how well it worked, Burton applied for a trademark in the fall of 2011 and created a website, http://www.ApplicationBling.com, where others could create Application Bling® for themselves. Eventually, evolving into a one-stop resource and community for young job seekers, the website offers a free "bling" template where visitors can download and customize clings of their own using their computer.
Burton was thrilled when the USPTO granted approval of her trademark application, and is looking forward to sharing her idea and website with young job seekers, their parents, and anyone else interested in helping launch new employees into the workforce. "As a parent, I want my kids to have a work ethic, a sense of pride, and to know the value of a dollar," says Burton. "I think today's young people want to learn to make their own way, and that parents want to help."
About Application Bling®
Application Bling® is a colorful cling applied to a job application that highlights a job seeker’s goal, best qualities, and achievements. Much like a cover letter enhances a resume; Application Bling® compliments a job application and gets it noticed fast. Created in 2011 by a wife and working mom of 2 teens, Angie Burton is passionate about young adults establishing a strong work ethic.