Real Food Works Welcomes Executive Staff

Real Food Works Inc., a startup currently based in Philadelphia and New York City that provides a subscription service for healthy-meal delivery, announces the addition of key staff, including Mary Beth Colucci as Vice President of Marketing. Additional people that have joined the Real Food Works staff include Mike Krupit as Chief Operating Officer, David Friedman as Head of Technology and David Navarro as Philadelphia Operations Manager.

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Conshohocken, PA (PRWEB) January 14, 2013

Real Food Works Inc. (http://www.realfoodworks.com), which provides a subscription-based service of ready-to-eat meals prepared by local restaurants and delivered fresh to consumers, announces the addition of Mary Beth Colucci as vice president of Marketing. Colucci was previously head of Acquisition Marketing at FreshDirect (http://www.freshdirect.com), a leading online retailer of fresh foods and grocery items. At Real Food Works, Colucci will focus on customer acquisition, retention, and stewardship of the Real Food Works brand. She will be working out of the company's New York City headquarters.

In addition to FreshDirect, Colucci held leadership roles at Hooked on Phonics and Columbia House and new business development positions at the Disney Movie Club and 1-800-Flowers.com. She also consulted at early-stage startups including I-Behavior, Mail.com, and BigStar, and founded Homeline.com.

"Real Food Works has a very strong value proposition that serves a broad cross section of consumers. The company is on the threshold of this new market opportunity, and I am convinced it is poised for explosive growth based on a visionary and highly regarded management team, passionate employees and a growing list of celebrated restaurant partners. It is a really fun and exciting time to join Real Food Works,” said Colucci.

"We are thrilled to have Mary Beth join the Real Food Works management team," said Lucinda Duncalfe, founder and CEO, Real Food Works. “Her experience at building direct to consumer brands with subscription models is invaluable to us.”

Colucci joins other recent additions to the Real Food Works staff, including:

  •     Mike Krupit, chief operating officer
Krupit was co-founder and managing director of Novotorium, an emerging business incubator; chief innovation officer of Voice Systems Engineering; CEO of Knite; and CEO, CIO and COO of CDNOW.
  •     David Friedman, head of Technology
Friedman founded Inhabi, a matchmaking service for renters and landlords. He was director of Engineering for Venmo; vice president of Operations and vice president of Sales for Coldwell Banker Preferred; and founded of Philly Living.
  •     David Navarro, Philadelphia Operations manager
A graduate of the Johnson & Wales culinary arts program, Navarro has worked in kitchens in Philadelphia and Miami. He is a member of the American Culinary Federation and the Federation of Dining Room Professionals.

About Real Food Works Inc.
Real Food Works, a startup founded by a team of experienced entrepreneurs, offers a weekly subscription program of nutritious, ready-to-eat meals prepared by local restaurants and delivered fresh to consumers. Real Food Works’ model enables its partner restaurants to utilize their excess capacity during slow periods to prepare meals that are created specially to meet the company’s high nutritional standards.

With corporate offices in New York City and Conshohocken, PA, Real Food Works offers its auto-delivery service throughout the Greater Philadelphia area and plans to branch out to additional major metropolitan regions within the year.


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