(PRWEB) January 12, 2013
The creative minds at PlushRugs.com have come up with a revolutionary new tool to assist the online shopper. Their innovative Color Selector gives customers control over choosing the precise color of their area rug search results. When it comes to personal expression in interior decorating, color is crucial. Colors influence the mood and feel of a room. Area rugs can unite a room’s entire color scheme or a simple accent rug can be used give the room that perfect extra touch. The importance of color selection is not lost on the professionals at PlushRugs.com as they continually work to improve the shopping experience for their customers.
When purchasing an area rug in person, a customer may have to rely on memory for color reference. They may find a red rug similar to the color they want to match but it is unlikely to be exact. Even with a color swatch, it can be difficult to find a rug with the desired hue. Large area rug stores are often limited to carrying a select few options, making it difficult to find the perfect rug. eCommerce sites, in comparison, have thousands of rugs available in different varieties and PlushRugs.com has made it easier to sort through their wide selection.
When purchasing an area rug online in the comfort of their own home, customers need only look around the room for reference. If their monitor is calibrated to show accurate colors, using the color wheel is a cinch. From the search page, simply click on button labeled “Custom Color” and select the desired color. The search results will then automatically update, showing only rugs containing the desired color.
If, a customer does not trust the color calibration of their monitor, over 750 color options are available by name. These are specific names used throughout the industry. So if a customer wants to search for a rug to match their pale cerulean throw pillows, they need only select pale cerulean from the color list and the proper color will automatically be selected, allowing the customer to view all matching area rugs.
Creative solutions to industry problems are the basis of business growth in the competitive online eCommere community. Weather a designer is looking for a blue rug or a a particular green rug, PlushRugs.com's new custom color tool is there to assist customers in their search for the area rug that fits perfectly with their home décor.