Sidekix Forms Strategic Partnership with Zoobies to Expand Line of Collectible “Two-in-One” Plush Toys

Innovative Toy Companies Will Collaborate on Distribution, Marketing and New Product Development

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Sidekix Forms Strategic Partnership with Zoobies to Expand Line of Collectible “Two-in-One” Plush Toys

Lehi, Utah (PRWEB) January 10, 2013

Sidekix®, an innovative toy company that adds “zip” to plush animals and playful interactions, today announced that it has entered into a strategic partnership with Zoobies®, the award-winning manufacturer of fun, innovative and functional plush toys, to deliver the next line of plush toys positioned to take the collectibles market to a whole new level.

As part of the partnership, the companies will collaborate on marketing and product development initiatives. Additionally, Zoobies plans to leverage its extensive international distribution network to introduce Sidekix into more retail locations throughout the world. Currently, Sidekix are sold in approximately 50 retail outlets across 12 states as well as through the website.

“From a company perspective, Sidekix shares many of the same qualities we take to heart at Zoobies: creative innovation, product-driven passion and unmatched vision,” said Reid Smoot, president and co-founder of Zoobies. “Sidekix toys are exciting, one-of-kind products that are destined to change the status quo of the plush market, giving this segment a much-needed shot in the arm. Sidekix gives us the opportunity to reach deeper into the marketplace, targeting children ages 6-10, and to hit price points at or near the impulse-buy range.”

Designed for today’s on-the-go child, Sidekix are versatile, multi-functional, two-in-one toys that transform from cute, huggable 6-inch animals to super-soft, super-fun balls children can toss around with friends―in a zip. Sidekix come with magnets in their arms so that they can stick to anything that’s metal such as lockers. They also have plastic clips that allow them to be clasped to backpacks, bags, etc. Children can currently collect and trade characters from the Best Friends, Safari, Barnyard, Mythical and Endangered product lines.

“Both Zoobies and Sidekix share a commitment to bring fun, innovative and functional products to the marketplace,” said Aubren Johnson, president and CEO of Sidekix. “Our collaboration will help introduce even more retailers―and consumers―to an exciting new product that offers an affordable way for kids to collect and share cool plush toys with their friends. This partnership is a tremendous validation of the endless possibilities we envision for the future of Sidekix toys.”

Zoobies will debut a brand-new, highly collectible Sidekix product line February 10-13, at Toy Fair 2013, in New York, at Booth 1063.

About Sidekix

Distributed by Zoobies®, the award-winning manufacturer of fun, innovative and functional plush toys, Sidekix® offers an affordable way for kids to collect and share cool plush toys with their friends, family and class mates. These versatile, multi-functional two-in-one toys transform from cute, huggable 6-inch animals to super-soft, super-fun balls―in a zip. Designed with today’s on-the-go child in mind, Sidekix can clip to backpacks, stick to lockers (thanks to magnets inside their arms) and, when all zipped up, can be thrown or kicked from friend to friend as playful balls. The company has taken the right amount of fun, cool and hip and combined it with high-quality and durable design to take the collectability factor up a notch. For more information on Sidekix, please visit http://www.sidekix.com.

About Zoobies    

Zoobies® prides itself as the epicenter of functional, avant-garde, innovative, unconventional & funky plush. We are NOT your average stuffed animal. Zoobies was created by two young brothers who shared a common desire to invent something that was both fun and functional. Coming from a large family of nine siblings, they saw the need to consolidate what a child could bring on road trips and family excursions—something to make life easier for mom. What followed was the patented 3-in-1 Blanket Pets™ concept—plush toys that transform into both pillows and blankets—along with a host of other exciting, multi-functional plush toy lines. For more information, please visit http://www.zoobies.com.