For companies in the healthcare sector to generate more web traffic, they need to think beyond the boundaries of the web site. Web traffic can come from social media, direct traffic, social bookmarks, and organic search results.
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Toronto, ON (PRWEB) January 11, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced that its targeted online healthcare campaigns helped to drive more traffic to the web site of Doctors Health Press, reporting a 200% increase.
“For companies in the healthcare sector to generate more web traffic, they need to think beyond the boundaries of the web site. Web traffic can come from social media, direct traffic, social bookmarks, and organic search results,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Through a number of various channels, Numero Uno Web Solutions helped increase web traffic at Doctors Health Press by over 200% in 2012.”
According to Numero Uno Web Solutions, providing quality content is the best way for healthcare information providers or other health-related companies to get noticed. To drive qualified traffic to a healthcare web site or blog, content must be informative and relevant. Creating keyword-rich content that is fresh and helpful ensures healthcare-related companies attract quality, targeted customers and rank higher on search engine results pages (SERPs).
The experts at Numero Uno Web Solutions add that companies that send out regular newsletters keep their patients or customers up-to-date and can drive traffic back to a web site or blog. Adding content with a clickable back-link in a newsletter keeps e-mail lists current and gives readers easy access to the company’s web site.
Engaging in social media is another great way Numero Uno Web Solutions brings traffic to a medical blog or web site. Facebook has more than a billion users, YouTube has over 800 million users, there are over 500 million people on Twitter, and there’s another 25 million on Pinterest. Social media sites can help healthcare-related companies connect with patients/clients, professional peer groups, and prospective patients/clients.
"If your clients are in social media spaces, you need to be there, too,” says Wu. “Press releases are great for building awareness and driving web traffic, but putting relevant information about health care and services on Twitter can spread a story much more quickly and extend the reach of the information well beyond the initial target audience.”
To help drive traffic to healthcare sites, online SEO marketing campaigns need to employ a variety of targeted strategies, with techniques that improve the content’s focus and accuracy, enhance interaction, and grow the customer base. The experts at Numero Uno Web Solutions help businesses define their target audience and fine-tune the company’s online marketing campaign to help them reach their goals.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).