Bing and Google reach different audiences. And in some instances, Bing Ads can actually drive more traffic.
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Toronto, ON (PRWEB) January 12, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, reports that it can help businesses increase their quality scores, keyword effectiveness, and competitiveness with its recently launched pay-per-click (PPC) campaigns. The company’s new PPC campaigns can diversify a client’s marketing budget and attract quality, targeted customers, allowing them to rank higher on search engine results pages (SERP).
According to Numero Uno Web Solutions, to operate a successful Google “Adwords” or Bing PPC campaign, businesses need to compile research and optimize their web sites. Unfortunately, this can be costly and time consuming for many owners of small- and medium-sized businesses.
“A lot of PPC marketing efforts focus almost exclusively on Google AdWords. Probably because that’s where a majority of web traffic comes from,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “That said, businesses should take a closer look at Bing, the second-most popular search engine, when implementing their SEO PPC campaign.”
“Bing and Google reach different audiences. And in some instances, Bing Ads can actually drive more traffic,” Reuter observes. “While SEO campaigns geared for Google will generate plenty of traffic, Bing can open the marketing window to the previously untapped MSN audience; which can, because of the different demographics, translate into additional sales for certain businesses.”
The experts at Numero Uno Web Solutions note that small- and medium-sized businesses that are wanting to maximize their online PPC advertising budget need to use targeted, relevant keywords. Deciding which keywords to focus on is one of the most important decisions a business can make, since it has a direct and immediate impact on its bottom line. To help optimize PPC traffic and increase quality scores, it's essential to find out which keywords generate the most click-through rates and are the most profitable.
For businesses looking for immediate results and relevant analytics, PPC campaigns can gather quick, actionable keyword conversion data. This information can be used to provide insight and direction for businesses in the early stages of SEO development or for those companies wanting to refresh their keywords.
“Using the most effective keywords in an SEO PPC campaign not only improves rankings, it can significantly increase a company’s potential customer base; further improving quality score, which in turn translates into additional exposure at a lower cost,” says Reuter.
The experts at Numero Uno Web Solutions can design an SEO PPC campaign that helps improve the quality score, SERP, and generate sales. Numero Uno Web Solutions can also help small- and medium-sized businesses looking to integrate PPC marketing or redesign an existing campaign.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
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