Businesses that have a brick-and-mortar presence or serve multiple countries online can find it challenging to develop and optimize a successful international SEO strategy.
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Toronto, ON (PRWEB) January 13, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced the launch of its international SEO services for companies that have a presence in several countries.
Thanks to the Internet, the world is just a click away. While that can open up a company’s potential target audience, it also highlights the need to develop a successful campaign that meets the different needs of the international community.
The SEO experts at Numero Uno Web Solutions note that language and culture are just two barriers that can impede a company’s chance at international success. If organizations want to strengthen their international reach, they need to make developing a multicultural marketing SEO campaign a top priority
“Businesses that have a brick-and-mortar presence or serve multiple countries online can find it challenging to develop and optimize a successful international SEO strategy,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Because countries like the United States, China, and Russia use different search engines, it’s imperative that businesses know how to maneuver and operate on the different international platforms in their effort to attract quality, targeted customers, and rank higher on search engine results pages [SERP].”
According to the Numero Uno Web Solutions experts, to optimize sites on a multilingual platform and create a successful campaign, it’s important to use local top-level domains (TLDs). If a business has an international presence in the United Kingdom, it could have a better SERP ranking if it uses the local TLD “.uk” as opposed to the more ubiquitous and culturally ambiguous “.com.” Furthermore, hosting a domain on a localized Internet protocol (IP) address (such as “.uk” with a corresponding web server IP address) ensures search engines see the site as being from that specific region.
The experts also point out that it’s imperative that businesses with an international presence use the correct language, vernacular, and nuances that are unique to the area. Proper grammar and spelling are more important than most think. Misspelling and grammatical errors can lead to a loss in sales because they reflect poorly on a web site's credibility.
“To succeed internationally, it’s essential that small- and medium-sized businesses understand not just who their customers are but also the cultures they are coming from,” adds Wu. “What is interesting to a customer in Canada may not be the same in the Ukraine, China, Brazil, or Australia. Businesses need to appreciate cultural differences and create an SEO marketing campaign that creates useful, relevant content that drives business and enhances visibility, coverage, and credibility.”
To learn more about how the experts at Numero Uno Web Solutions can help build a successful international SEO marketing campaign, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).