Customers are turning away from classic watch styles, and purchasing more modern and trendy models.
Salt Lake City, UT (PRWEB) January 13, 2013
Representing Wood, a family owned retailer and wholesaler representative of Tense Wooden Watches, has reported a record number of sales during the 2012 holiday season. The company believes this represents a turn in the market towards sustainable and eco-friendly products. Tense watches provide an alternative to heavy metal materials by crafting all-wood watches that are jewelry-like watches and worn like bracelets.
A subsidiary of North Star Treasures, Representing Wood sells a full product line of men’s and women’s watches in various styles and colors. Through the company’s e-commerce website, customers can make purchases and track orders.
"In the last five years we have seen a large shift in watch fashion. Customers are turning away from classic watch styles, and purchasing more modern and trendy models. They are also showing immense interest in eco-friendly materials. This change shows a distinct shift from watches being simply a functional necessity to now being a fashion accessory that has bonus bragging rights due to their sustainability," said a company representative.
The company sells Tense Wooden watches and other wooden product brands made in the United States and Canada, at wholesale prices. Since it has been selling Tense Wooden Watches, the 2012 holiday season demonstrated the strongest wholesale holiday sales Representing Wood has seen with the line.
The company representative also said, "We're excited to see our strongest wholesale holiday sales in the history of our representation of Tense Wooden Watches. It shows that watches are not losing ground to digital devices, but are becoming more popular as gift items."
For more details on Representing Wood, Tense Wooden Watches, and other wooden products in the catalog, visit the company’s website at representingwood.com.
About Representing Wood
A subsidiary of North Star Treasures, Representing Wood has been selling wooden watches since 2007 and is an authorized retailer and wholesaler of Tense Wooden Watches in national and international markets. The family owned business has been in operation since 2005. Tense watches are handcrafted in Canada out of excess veneers from exotic wood suppliers around the world.