(PRWEB) January 14, 2013
Saddleback Leather, purveyor of finely crafted Leather Bags, announced today the successful limited offering that brought back the company’s small leather briefcase this past holiday season. The briefcase’s return was in direct response to robust social media dialogue generated between customers and Saddleback Leather.
Discontinued in 2009 due to crossover with a few of it’s other leather bags the company carries, Saddleback Leather had experienced a steady stream of customer requests for the compact briefcase over the last several years. Much of this feedback was communicated on Saddleback’s Facebook page, which the company subsequently followed-up with a survey designed to calculate interest level should they re-introduce the small leather briefcase.
Based on customer response and survey results, company executives ultimately determined that requests were sufficiently strong to bring back the small bag due to customer requests. Consequently, they re-introduced the popular leather briefcase for a limited time. Once the offering was in place, customers were given a 3-week pre-order opportunity to purchase and receive the item in time for holiday gift giving.
The power of social media that facilitates a dialogue between businesses and customers clearly demonstrates the effectiveness and potency for each party. As such, Saddleback Leather believes strongly in listening to and responding to customer communication generated within the social media framework. The return of the small briefcase as part of the company’s leather bags product line demonstrates just such a commitment, as well as the effectiveness of the social media framework itself. “Our customers and followers are our life blood”, says Chuck Bowen, Saddleback Leather CEO. “We appreciate them dearly and are delighted that over 23,000 of them routinely engage with us on Facebook. Hearing and responding to them is not only non-negotiable, it’s the right thing to do. It’s definitely a Win – Win.”
About Saddleback Leather:
Saddleback Leather began on a wing and a prayer (literally) in Morelia, Mexico, in 1999 when English teacher, Dave Munson, needed to find a bag. Miraculously, he found a leathersmith who agreed to make him one based on Dave’s own design and the rest, as they say, is history. After going through several iterations since the early days, the company has developed a stunningly rugged yet captivating line of leather goods. Saddleback designs and its production affiliate, TrueBlue, manufactures a wide range of leather bags for men and women’s casual and business use, luggage, wallets, belts and accessories. Saddleback Leather’s goal is stated simply: “To love people around the world by making excessively high quality, tough and functional leather designs.” For additional information, please visit http://www.saddlebackleather.com.