While e-commerce sites can be lucrative, offering a wide range of products and services, they also come with numerous SEO challenges, which can be daunting for small- and medium-sized businesses.
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Toronto, ON (PRWEB) January 14, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced the launch of its specialized SEO services for organizations looking to optimize their e-commerce web sites.
“While e-commerce sites can be lucrative, offering a wide range of products and services, they also come with numerous SEO challenges, which can be daunting for small- and medium-sized businesses,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “That said, the experts at Numero Uno Web Solutions can help businesses, regardless of their budgets, optimize their e-commerce site and rank higher on search engine results pages [SERPs].”
According to the experts at Numero Uno Web Solutions, to ensure product and service pages have the best possible SEO, it’s important to structure the URL web page names with search engine- and customer-friendly keywords. Short, keyword-rich URLs can enhance a site’s SEO more than an obscure numbered URL.
“E-commerce sites, by their very nature, deal with items for sale, which is why it’s important to place images of the products or services being offered,” says Reuter. “A lot of people search for specific products or items using a browser’s image search feature. Using short, descriptive tags for all product images can also help boost SEO.”
Using video to improve product pages is another way small- and medium-sized businesses can improve their SEO and SERP, say the Numero Uno Web Solutions experts. Google is the world’s most important search engine, and it owns YouTube, which suggests that Google isn’t going to ignore the growing prominence video has in the online community. If possible, the experts suggest including a video on product pages, which can be a tutorial, testimonial, ad, or instructions. Having a video next to a product not only helps search engine ranking, but it can also overtly promote the brand to a potential customer.
To learn more about how the experts at Numero Uno Web Solutions can help build a successful e-commerce site with the best possible SEO, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).