New York, NY (PRWEB) January 16, 2013
Many entrepreneurs believe getting a graduate business degree is a necessity for starting and successfully growing a company. However, some experts insist that the only requirement to support an entrepreneurial spark is a handful of basic practices easily mastered outside academe.
"Street Smart MBA: 10 Proven Strategies for Driving Business Success" by Steve Babitsky and James J. Mangraviti, Jr. provides both seasoned and budding entrepreneurs with essential business pointers on: quality brand-building, developing products that customers love, growing a network, effective and profitable selling, controlling costs and addressing customer complaints.
"The Street Smart MBA: 10 Proven Strategies for Driving Business Success" also addresses how to become a skilled negotiator, as well as how to recruit, motivate and retain employees.
To learn more about The Street Smart MBA: 10 Proven Strategies for Driving Business Success, visit http://www.apress.com/9781430247678
About the Authors
Steve Babitsky is a serial entrepreneur and the founder and president of SEAK, a multi-million dollar professional education, training, consulting, and publishing company. A former personal injury litigator, he also founded the National Organization for Social Security Claimants' Representatives. He co-authored, with James J. Mangraviti, Jr., Never Lose Again: Become a Top Negotiator by Asking the Right Questions. James J. Mangraviti, Jr., is a principal of SEAK who trains expert witnesses through SEAK’s customized expert-witness training programs for corporations, associations, and governmental agencies. A former litigator with experience in personal injury and insurance law, he co-authored, with Steve Babitsky, Never Lose Again: Become a Top Negotiator by Asking the Right Questions.
About Apress Media
Apress Media is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications.
For more information about the innovative approach Apress takes to publishing, please visit http://www.apress.com.