I look forward to helping other marketing professionals in the BCTIA member network gain more clarity on the marketing automation front.
North Vancouver, British Columbia (PRWEB) January 17, 2013
Revenue Automation Inc., a digital marketing agency, today announced that Peter Hrabinsky, vice president of marketing, will present “10 Steps to Creating Your Own Marketing Automation Blueprint” at the BC Technology Industry Association’s Sales & Marketing Group.
Peter Hrabinsky will be highlighting the advantages of strategic planning when managing complex marketing automation initiatives. Presentation to be held January 17, 2013, at the BCTIA, headquartered in Vancouver, British Columbia. The BCTIA Sales & Marketing Group is a member-only benefit, available to sales and marketing professionals working in BCTIA member companies.
“I want to share specific steps on how to best approach complex marketing automation initiatives,” said Peter Hrabinsky, vice president of marketing at Revenue Automation. “My experience in developing digital marketing strategies within marketing automation initiatives has given me insight into what works and what does not. I look forward to helping other marketing professionals in the BCTIA member network gain more clarity on the marketing automation front.”
The presentation covers:
- The Difference Between Email Marketing and Marketing Automation
- Identifying Your Marketing Objectives
- Data, Persona Development and Segmentation
- Content Marketing/Planning
- Landing Page Optimization
- Marketing Automation Landscape
- Marketing Automation Program Event Selection
- Marketing Channel Development
- Testing Marketing Campaigns
- Measuring and Gaining Insights
Revenue Automation consultants are marketing automation experts focused on helping companies transition from B2C Email Marketing to B2C Marketing Automation.
For questions or more information on Revenue Automation, please visit http://www.revenueautomation.com.
Access to the Sales & Marketing Group, and this presentation, are just a few of the member benefits as part of the BCTIA network. For additional information and to join the BCTIA network, please visit the BC Technology Industry Association. (http://www.bctia.org)
About Revenue Automation Inc.
Revenue Automation Inc. is a digital marketing agency that specializes in B2C Marketing Automation. Based in North Vancouver, British Columbia, Revenue Automation Inc. customers are in the B2C space across a variety of industries. For more information, please visit http://www.revenueautomation.com.
About BC Technology Industry Association
The BC Technology Industry Association (BCTIA) is a not-for-profit organization that supports technology companies in British Columbia. Our network spans across the province and includes technology and professional services companies of all sizes and from every sector. We connect our member network to expert advice, business leaders, investment capital, new customers, and most importantly, to each other. We deliver the support to help companies start, grow, and succeed. For more information, please visit http://www.bctia.org.