Toronto, ON (PRWEB) January 16, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its new pay-per-click (PPC) advertising campaign for 2013. While many online companies will continue to employ the same approach to PPC that they used last year, it’s important to keep ahead of the curve and implement the kind of new PPC strategies that can take an organization to the next level.
“Successful SEO pay-per-click advertising campaigns are results-oriented. To be useful, brands have to have a clear, relevant goal and show how a business can generate sales,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “There is no ‘one size fits all’ approach to a successful PPC campaign. Without a goal, it’s hard to determine what you want your PPC strategy to accomplish and how to measure its effectiveness.”
The experts at Numero Uno Web Solutions note that to ensure a PPC advertising campaign is functioning optimally, it’s important to look at new key features. PPC is always evolving and improving; that’s why it’s imperative to consider any updated features in the PPC platform and consider if it is worth testing and implementing.
Using relevant, useful content is an important factor to driving a successful PPC advertising campaign, say the PPC experts. Even with a specific goal in place, it’s important to test new copy, connecting it to banner ads. Banner ads can be easily updated or modified and are useful for experimenting with call-to-action statements or modifying the ad’s appearance.
According to Numero Uno Web Solutions, certain seasonal keywords, like “sale,” “spring,” “Christmas,” and “tax time,” can be used for specific campaigns. At the same time, some PPC advertising campaigns use too many keywords. The experts note that it’s important to consider keyword choices and decide if they are too similar or need to be streamlined to reach exact- or broad-match types.
Finally, the PPC experts explain that like any marketing initiative, it’s important to reconsider the impact PPC has on a budget. It may need to be increased or decreased at different times of the year depending on the site’s traffic and target audience.
“One of the biggest barriers small- and medium-sized businesses face when it comes to launching a pay-per-click SEO marketing campaign is not knowing where to begin,” says Reuter. “The New Year is the perfect time to take a fresh look at how your PPC campaign is working, where it’s at, and where you want to take it. And most importantly, which PPC strategies will work best at getting your business where it needs to be.”
Reuter concludes, “If you want your online PPC SEO campaign to succeed in 2013, make sure you work with an experienced Internet marketing firm like Numero Uno Web Solutions, a company that can help develop and implement a PPC strategy that meets your SEO and SEM short-term and long-term needs. One that helps clients increase site traffic, boost conversions, and generate sales.”
To learn more about how Numero Uno Web Solutions’ top PPC development strategies can help build a successful marketing campaign, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).