Washington, DC (PRWEB) January 17, 2013
With many more generics hitting the market in 2013 — 13 according to one industry estimate — and new essential health benefits standards set to impact plan drug benefits next year, a leading pharmacy benefits consultant and the head of generic strategies for a PBM will detail formulary and utilization management strategies plans can take to maximize generics uptake in “Riding the Generics Wave: How to Control Drug Costs and Improve Outcomes,” a Jan. 28 webinar sponsored by Atlantic Information Services, Inc.
As more blockbuster drugs lose patent exclusivity and generic versions flood the market, health plans are promoting generics as a major cost saver for members that can also result in greater adherence. However, pharmaceutical manufacturers of brand drugs, eager to maintain their market share, are trying to hold off generic competitors through various tactics.
In one hour of expert presentations from F. Randy Vogenberg, R.Ph., Ph.D., a principal at the Institute for Integrated Healthcare, and Howard Wild, R.Ph., vice president, generic strategies, at MedImpact Healthcare Systems, Inc., followed by 30 minutes devoted to individual questions, webinar attendees will gain valuable insights on how to:
For more details and registration information on “Riding the Generics Wave: How to Control Drug Costs and Improve Outcomes,” visit http://aishealth.com/marketplace/c3p02_012813.
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at http://www.AISHealth.com.