Denver, CO (PRWEB) January 18, 2013
Kutenda, a local Internet marketing company serving the healthcare market, announced today that it would be hosting a free 1-hour seminar for Colorado-based medical practices.
The online presentation will address “the four proven systems that every medical practice must address to achieve maximum revenue growth,” said Michael Cooch, Kutenda’s founder and CEO.
For event details and registration information, please visit http://kbit.co/r4release1.
“We have seen revolutionary advances in medicine and medical technology, and there have been equally dramatic changes in the marketing realm for this industry as well,” Cooch said. “It’s our mission to help the medical community navigate these changes and in doing so build thriving practices that create wealth and promote health across our state.”
The webinar, Cooch said, will introduce a new four-part “philosophy” that can help organizations of any size and specialty to boost their profitability and increase patient satisfaction along the way.
“In my experience most medical professionals don’t like to market themselves; it’s not why they got into medicine,” Cooch explained. “But in an age when information—including patient reviews—is so readily accessible on the web, they need to start paying attention.”
But what, exactly, should they be paying attention to?
Cooch has identified four areas that all healthcare providers should be focusing on: managing their reputation; expanding their reach; adding value to every patient relationship; and actively encouraging positive word of mouth.
He calls this his “R4” system—which is an abbreviation of reputation, reach, resell and referral.
“In my experience, people are active in only one, perhaps two, of these areas,” Cooch said. “But it’s when they focus on all four elements—all four R’s—that they start to see really terrific results.”
The recent changes in national healthcare policy, Cooch adds, have given local providers an added sense of urgency when it comes to improving efficiency and increasing their visibility among potential patients.
“There’s a lot of uncertainty out there,” he said. “One way to deal with that is to create a greater degree of certainty in other areas. And that’s where we come in.”
Four Proven Systems Every Business Must Optimize to Maximize Growth
Presented by Michael Cooch, CEO of Kutenda
Click here for details and registration information
Kutenda’s unique “marketing as a service” approach offers professional campaign development and ongoing management for local businesses and organizations that seek to increase their revenue and overall profitability.
Liz Kazdan, Media Relations
kutendapr (at) gmail (dot) com