2013 will, undoubtedly, usher in additional algorithmic changes; therefore, its essential that small- and medium-sized businesses develop online marketing campaigns capable of responding to these changes and deliver results.
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Toronto, ON (PRWEB) January 18, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, announces an innovative recovery program designed to help businesses hit by Google’s “Penguin” link-based algorithmic filter updates.
In April 2012, Google introduced its first Penguin update in an effort to promote high-quality content sites, while penalizing low-quality content web sites that it deemed to be spamming. Many web sites saw their search engine rankings change dramatically after the update. Since the first update, a full 94% of web sites have yet to fully recover. With only six percent of webmasters recovering from the series of Penguin updates, it’s more important than ever to produce informative, relevant copy, and quality links. (Source: Schwartz, B., “94% Of Google Penguin Victims Did Not Fully Recover,” Search Engine Roundtable web site, January 2, 2013.)
Search engine algorithms, such as Google Penguin, can have an immediate impact on a company’s online ranking and a lasting effect. Thanks to new algorithm filters, content marketing is becoming more and more important, integrating the latest SEO strategies with traditional PR strategies of using quality, useful, relevant copy and social media channels to attract, inform, and motivate online customers.
“2013 will, undoubtedly, usher in additional algorithmic changes; therefore, its essential that small- and medium-sized businesses develop online marketing campaigns capable of responding to these changes and deliver results,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “The SEO and SEM [search engine marketing] experts at Numero Uno Web Solutions are constantly monitoring the latest search engine updates and developing ways to optimize sites so our clients can attract quality, targeted customers and rank higher on search engine results pages [SERPs].”
According to the SEO experts, Numero Uno Web Solutions’ new recovery program helps small- and medium-sized businesses create a targeted marketing campaign integrating SEO and SEM techniques that accommodate Google Penguin.
To start the recovery process, or to learn how Numero Uno Web Solutions can help businesses build Google-friendly SEO marketing campaigns that resonate with customers and significantly grow market share, visit the company’s web site at http://www.numerounoweb.com/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/index_2.html. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).