The days of set it and forget it marketing are over. Businesses need to take on a new mind set to be successful today
St. Louis, MO (PRWEB) January 20, 2013
Tuesday January 22nd Better Life Maids President and Chief Experience Officer Matthew Ricketts will be hosting a live call discussing small business social media strategy. The call is sponsored by ARCSI (the association for residential cleaning services international) the largest trade group representing residential cleaning services. The call will also be broadcast live using the new Google Plus hangout feature and can be viewed directly by going to http://www.betterlifemaids.com/hangout as well as on Better Life Maids YouTube channel, and Ricketts' Google Plus profile. In addition the broadcast will be recorded live, and available on Better Life Maids YouTube channel immediately after the presentation is complete.
"Most small businesses are entering social media without a clear plan. And when they do that, they become frustrated and decide that social media just doesn't work for them. Nothing could be further from the truth. Their clients are out their, using social media, and engaging in a two way dialogue with other brands. If small business owners don't build a social media strategy, they will be left behind." said Matthew Ricketts.
Ricketts goes on to point out that social media strategy is a hot topic of discussion for most small businesses. They are looking for a plan on how to engage potential and current clients in a two way online dialogue. They are trying to decide if they should do it themselves, hire a coach, or outsource this marketing function. The purpose of the live broadcast is to show some of the best practices currently in use, highlight the most relevant social networks, and give some small business owners some actionable items that they can put to use right way.
"The days of set it and forget it marketing are over. Businesses need to take on a new mind set to be successful today. They need to take on the mindset of being "Likeable" as discussed by Dave Kerpen in his must read book "Likeable Social Media". It's not enough to be good at what you do anymore. You need to create an online brand and personality that people want to share with their friends." stated Ricketts.
The scheduled call will discuss topics and case studies on being a "Likeable" brand, most relevant social networks today, and those to look to for the future, developing a niche community, creating a social media marketing calendar, useful social media marketing tools, and more.
About Better Life Maids
Better Life Maids is a green house cleaning service founded in St. Louis, MO. It has created a unique marketing partnership with Better Life a natural household cleaning products manufacturer. Together they are working to create the first national name brand in natural household cleaning products and green house cleaning services. Better Life Maids is expanding in select markets through a franchise development system. For more information visit http://www.betterlifemaids.com or http://www.cleanhappens.com.
The Association of Residential Cleaning Services, International (ARCSI) was established to assist residential cleaning service owners and professionals in starting, promoting, building and expanding their businesses. To find out more information about ARCSI visit http://www.arcsi.org.